EPISODE 49

How should we measure digital buyer journeys?

Episode Description

When a digital demo is used in conjunction with live presales you can expect a 40% lift in likelihood of a deal closing. But without being able to show measurable business outcomes it’s very hard to say why we’re doing this in the first place. Laura Krebs from SAP Concur helps answer this question with her focus on driving scale, velocity and a better customer experience.

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