7 Signs You Need a Sales Enablement Solution

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By Hilary Bird, Marketing Manager @Consensus, @Hilbonix

dont hit a dead end in sales“Today’s B2B sales environment has diminished the effectiveness of simply pitching products. Instead B2B buyers expect an individualized purchase process and solution that takes into consideration their unique challenges and priorities. It is imperative to know who your audience is and how to best tailor the sales process for relevance and value. However, over 40% of sales reps are unable to effectively do this.”

We couldn’t agree more with the above quote from KnowledgeTree. With CEB reporting that 57% of the sale is complete by the time a prospect is in contact with a sales rep, and that 40% of sales reps are ineffective at personally tailoring the conversation once they’re in contact, that leaves a sad, small gap for success.

We recommend reading the full article here to figure out the 7 signs of whether or not your organization is in dire need of a sales enablement solution.

About the Author

Garin Hess

Garin Hess

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organization scale the pre-sales function. Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.