Consensus Demo Platform: Re-Engage Cold Prospects with Demos

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This How-To Consensus blog is part of the Sales Development Use Case
By Brian Zurcher and Hilary Bird, @goconsensus

Re-Engage Prospects By Letting Them Self Educate on Their Own Time:

You work hard to educate your prospects to help them see value in your solution. But then…they go radio silent… and you have no idea what’s happening on their end. But everyone is busy, so it’s difficult to get them to answer an email, let alone set up another appointment to check in. Let the power of your Consensus demo provide an automated and uniquely personal experience for each prospect – that can help re-engage them and ultimately accelerate the sales cycle. Prospects can self educate on their own time, tailored to their unique needs. The best part? You get the same insights on their needs as you would from a phone call; simply view the demo analytics around what features they chose to watch, if they shared it with anyone else, and if they re-watched certain parts.

How to Send a Follow-Up Demo to Cold Prospects:

  • Step by Step Process
    • Send a unique demo to all of your prospects that are not progressing

    • *TIP* Try using the Mail Merge Demo Link within an email merge to send out a unique demo to all of your stalled organizations at once
  • When your prospects view the demo, use the viewer analytics to understand their unique needs and interests and send out follow up material focusing on those features.

  • In your follow up, entice them to share the demo with other stakeholders in their organization and push to review their unique needs in your next meeting. The Consensus demo automation platform is designed to help you get to closing conversations faster, by identifying each stakeholder and their needs early on, so you can personalize each experience.

Learn how to use demo automation in your pre-sales process next!

About the Author

Garin Hess

Garin Hess

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organization scale the pre-sales function. Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.