[Podcast] How to Overcome Group Buying Dysfunction and Close More Sales

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Podcast interview by Shye Gilad and Craig Moen of Business Owners Radio, post by Hilary Bird of Consensus

“…one of the things that we consistently ran into [in b2b sales] was selling into groups of buyers. When you’re selling into other companies, you’re constantly running into different stakeholders, decision makers, influencers, procurement and so on – and they all have a different role to play and different weight in the decision making process. And so that’s been a challenge that I’ve thought about and wrestled with for many, many years.” – Garin Hess, Founder and CEO of Consensus

Craig Moen interviews Consensus Founder and CEO, Garin Hess, in Business Owners Radio’s latest podcast episode. As Craig and Garin explore the B2B sales world, and what inspired the founding of Consensus, Garin says:

“…I started thinking about how we solve this problem that we’re now calling group buying dysfunction. I didn’t think of it in those terms at that point, but I just looked back at my own experience and said ‘where are the pain points that matter to me in business? And how could I develop technology to help other business owners get past those pain points more efficiently? Because for me, to have the energy and enthusiasm to build a business, it generally needs to be around solving a pain point that I’ve personally experienced. I can get very passionate about solving that because it’s one that I’ve lived with.”

Hear the full podcast episode from Business Owners Radio here.

About the Author

Garin Hess

Garin Hess

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organization scale the pre-sales function. Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.