The 2024 Product Marketing Reading List

11 Books to Help You Put Your Product Center Stage
A man is sitting at a desk reading a book from his reading list.
11 books to help Product Marketers hone technical and storytelling skills to make all facets of our complicated role more successful.

Product marketers have the most unique marketing position. Unique in that almost no one knows what we do!

We live at the intersection of product, sales, marketing, and customer success and use a combination of storytelling and technical know-how to communicate our position and the value of our solutions to the marketplace. 

Because we are such a unique breed among marketers, our resource pool for self-improvement is small compared to our counterparts in email marketing, demand gen, and even social media marketing. We assembled 11 books to help you hone both your technical and your go-to-market skills to make product launches, competitive research, analyst relations, and other facets of our complicated role more successful.

The 2024 Product Marketer's Reading List.

The Launch: A Product Marketer’s Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi

You might think your product is the best on the market, but if you haven’t aligned its feature set to customer demands, it will fail. This is because most companies don’t have a go-to-market strategy or conduct validation before sending their product into the world. The Launch will tell you everything you need to know about successfully launching a product, including 50 questions you should be asking with every new kick-off.

Lucas Weber, the Product Marketing manager for 2024, has curated an extensive Reading List.

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber

Product Marketing Managers exist in two worlds, just as their title implies. They have a marketer’s creativity and communication skills and the technical understanding to take detailed product information and distill it down for the layman. Lucas Weber breaks down the skills and responsibilities of Product Marketing Managers and offers best practices to excel in the role. 

The influential product manager audiobook cover art for 2024.

The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy  

Product Managers are in high demand, and it’s no secret why. Technical products are reaching customers at a breakneck pace, and many organizations struggle to keep up. If you’re already in Product Marketing or considering joining, you need to read this book. It has everything you need to hit the ground running, from understanding the product life cycle to aligning your product with market needs. 

Product Marketing - Inspired how to create tech products customers love audiobook cover art.

Inspired: How to Create Tech Products Customers Love, Second Edition by Marty Cagan

Want to know how the big dogs of tech deploy products? Inspired details how organizations like Google, Apple, Microsoft, and many others spotlight their products. But don’t worry, you don’t have to work for a tech giant for this book to be useful. This updated second edition has something for everyone. From early stage start-ups to long-established companies, you’ll learn how to create a strong presence in the market, highlight the value of your product, and improve customer engagement. 

The cover of the 2024 Reading List for Product Marketing, explores how to establish your role, authority, and strategic value in the field.

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King

While not a new field, people are often unsure about Product Marketing. They might have a vague understanding of the role or might not even know its purpose. Don’t let product marketing remain misunderstood in your organization. Product Marketing Misunderstood walks through the fundamentals of the job and shows how you can build influence in your organization.

2024 Hooked audiobook cover art for Product Marketing.

Hooked: How to Build Habit-Forming Products by Nir Eyal

Ever wonder why some technologies stick in customers’ minds, and others are forgotten soon after introduction? It’s because the sticky products tap into their customer’s behavior and get them hooked on their product. Outlining a four-step process to build customer habits, Hooked provides insights into bringing customers back time after time. 

Unraveling the mysteries of product marketing through a comprehensive reading list for 2024.

Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi

Another book packed full of insights from Yasmeen Turayhi, Product Marketing Debunked showcases how to create your own go-to-market strategy for your product. Learn how to take unfinished ideas and turn them into a complete strategy. Included are a go-to-market checklist as well as tested frameworks that can be applied to any company.

Discover the art of product positioning and master the creation of truly remarkable audiobook cover art for your reading list.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

You have an awesome product, but it won’t go anywhere if no one else knows it. Obviously Awesome details how you can connect with your audience, leverage market trends, and the components of effective positioning. Keep your product from fading into obscurity and give it the spotlight we both know it deserves.

Escaping the build trap audiobook cover art for your product marketing reading list in 2024.

Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri

We know modern selling is customer-focused. Then why are so many organizations concentrating on cranking out features when they should ensure they capture customer needs? Product Marketers can help organizations uncover and solve these customer problems, and Escaping the Build Trap can show you how. Discover how you can support both your customers and your company while meeting business objectives.

A 2024 reading list that simplifies product marketing and emphasizes a customer-centric approach to bring a product to market.

Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran

For the most straightforward approach to all things Product Marketing, check out Product Marketing, Simplified. Covering all the basics, this book details how to build a world-class product marketing strategy from beginning to end, starting with understanding the customer journey and ending with influencing the product roadmap in your organization.

Discover the best resources to master tech product marketing with the Product Marketing Reading List for 2024.

Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco

Product Marketing can make or break your product. Why? Because even stellar products can be beaten out by organizations that understand the importance of product marketing fundamentals. Loved describes the best way to bring your product to market, shape your product’s image, and make customers want to sing your praises.

Consensus is Intelligent Demo Automation that scales your presales function.