The Essential Guide to Giving the Perfect Sales Demo

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In this guide, we outline what has worked for a variety of different software and technology companies, including tailoring your demos to each individual prospect, developing frameworks to focus on prospect challenges, and more. We show how automating the repetitive aspects of your sales demo helps engage your prospects and helps get consensus and sell the entire buying group.

About the Author

Garin Hess

Garin Hess

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organization scale the pre-sales function. Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.