The Essential Guide to Shortening the Sales Cycle

Share on facebook
Share on twitter
Share on linkedin

Any salesperson that works with mid-market or enterprise clients knows the pain of a long sales cycle. When decisions are being made that will impact a company for months or even years down the road, there is a level of review that must be performed in order to feel comfortable with a purchase decision. In this guide, we’ll discuss the typical barriers a salesperson will encounter and how automated intelligent demos can help mitigate, and in some cases overcome them entirely.

About the Author

Garin Hess

Garin Hess

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organization scale the pre-sales function. Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.