Building Buying Consensus: Lessons From 20 Years of Research
Thursday, June 20, 2019 @11 a.m. Mountain Time (GMT-6:00)
From the Buyer Enablement Series:
Hear the founder of B2P Partners, a leading B2B marketing and sales strategy group, discuss insights from their 20 years of research on the buying process in 20 minutes.
You will learn:
· 6 obstacles to building consensus in B2B sales
· 6 steps to equipping your sales and marketing teams to build consensus
· How your ‘stall’ rate compares with colleagues and industry norms
· How technology is revealing buying groups and empowering champions to sell for you.