Webinar: Master the ROI Calculation to Enable Your Buyers

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Date: August 15, 2019

Time: 11 AM, MDT (USA)


Providing your champion with a rock solid and easy to understand ROI / TCO analysis will not only make their life easier, but will enable them to sell the project internally.

In most cases it will be left up to your champion to justify your costs and sell the project internally to the stakeholders. If you are leaving it up to them to quantify your benefits…


In this session, Michael Farber of TheROIShop.com shows how your sales team can equip your champion with an online ROI calculator and how to pair the ROI analysis with an interactive video demo to further educate each stakeholder in the buying group.

About the Presenters

Michael Farber
Founder, The ROI Shop

After 16 + years of selling software for companies like Concur Technologies and Xactly Corporation; I decided to create a one of a kind sales enablement tool (by a sales person for a sales person) to help in an area that most organizations and sales people struggle with…. Selling “VALUE”.

Garin Hess, Founder & CEO, Consensus
Garin Hess
Founder & CEO, Consensus

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization.

He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organizations scale the presales function.

Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.

About the Presenter

John Cook

John Cook

Marketing pilgrim, startup enthusiast, and father of a whole passel of amazing kids.

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