Webinar: Why Every Product Demo Needs a Good Story With Oscar Santolalla

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The best product demos have a good story behind them. The story can originate from the creators of the product, founders of the company, real users, etc. Stories are powerful in connecting data and technology with real life, which makes your demo compelling and easier to understand.

You will learn:

Where to find the best ideas to craft a compelling demo story

Examples from product demos that made history

How to embed the story in the different sections of your demo, including the call to action, in order to optimize impact and persuasion

How to use your stories to enable buyers and accelerate sales

About the Presenters

Oscar Santolalla
Oscar Santolalla
Author, Create and Deliver a Killer Product Demo

Oscar Santolalla is a communication expert whose mission is to help technology companies present better, inspire people, and sell more. With over a decade of experience in the technology arena, he regularly writes for international blogs and gives talks and workshops worldwide. He works as a sales engineer at Ubisecure and has previously spent years in product management and sales roles in the tech industry.

Since 2014, Oscar has been hosting the public speaking podcast Time to Shine, for which he has interviewed more than 100 communication professionals. He lives in Helsinki, Finland.

Garin Hess, Founder & CEO, Consensus
Garin Hess
Founder & CEO, Consensus

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization.

He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organizations scale the presales function.

Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.

About the Presenter

John Cook

John Cook

Marketing pilgrim, startup enthusiast, and father of a whole passel of amazing kids.

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