[Updated May 21, 2024]
Using X (formerly Twitter) for business is an excellent (and relatively easy) way to develop your brand personality, connect directly with prospects and customers, target new audiences and increase your website’s Google authority. Below, we’ve outlined ten awesome tips that we at CONSENSUS™ use to optimize our tweets. Check it out!
1. Repurpose long content for X
You’re given 140 characters per tweet, so you probably can’t copy and paste the copy you wrote for other sites. But you can still repurpose those posts to fit the criteria for a Tweet. Just remember to keep the bottom line up front. You want viewers to know the purpose of your tweet the moment they start reading it.
2. Use a Variety of Types of Content
Images are the best way to get your tweet noticed instantly through the constantly changing news feed. You can also use poles, videos, and interactive product demos to keep your audience engaged and stop your posts from becoming stale.
3. Keep your profile updated
Do an audit periodically to make sure everything is current on your profile. You want branding to be consistent across all platforms. Little things like having the company logo as the profile picture, having insightful cover images, and populating your bio with an overview of your company and a link to a software video demo gives your audience a clear introduction to your company.
4. Share other peoples’ work
No one wants to follow an account that is purely self-promotional. Find authors, speakers or thought leaders in your industry and share links to their work. Your audience will appreciate the educational information over a post on how amazing your company is (of course, there is a time and place for that too).
5. Tag people
Tagging anyone you mention in your posts is good practice, especially if you’re sharing their work. Tag them in your post by using the “@” symbol followed by their Twitter handle. This allows them to notice you (because X will notify them that they’re mentioned in a tweet), share your tweet, and potentially expand your audience.
6. Comment
It’s common for business X accounts to spend more time promoting themselves than actually interacting with their audience. Taking time to leave thoughtful, non-promo comments on your followers’ tweets and those who aren’t following you is the best way to build up your credibility and respect as a business on X.
7. Use hashtags with intent
What audience are you looking to target through X? Use X Analytics to see what people in your industry are talking about and what hashtags they’re following. This is a great place to comment on, follow or retweet new people who are in your target audience.
8. Link to your website
This is part of keeping your bio updated, but it’s so important it deserves its own section. X is great for giving your audience an introduction to your brand, however, if your audiences want a more curated experience, they’ll need access to your website. Make it easy for them to find the information they’re looking for by including the link in your bio.
9. Share employee milestones
Give your audience a peak behind the curtain by sharing employee milestones. Do you have new employees joining the team, someone who received a promotion, or is there an internal award you hand out? Share this with your audience! This shows the human side of your organization and helps promote your employees’ personal accounts.
10. Post frequently and consistently
Consistency is key to developing a trustworthy and reliable X business presence. If you post 10 posts on week and then go weeks without posting anything, your audience won’t see your posts as much a if you posted daily. Try to create a basic schedule to follow so you’re posting at least 5 times a week.
To learn more about what we do at Consensus, click Watch Demo below.
