In brief, intelligent demo automation starts with sales engineers making screen recordings of their software. These recordings get loaded into an interactive video demo format through an easy-to- use online process.
At that point, they have created a reusable library of interactive video demos that Sales can use. Then the sales rep chooses the pre-built interactive video demo they want to send out to given prospects, and creates a custom link to send it out to the prospect.
As those prospects engage with a demo, they identify themselves as they enter the demo or if they’re new viewers, they can add themselves and register for the demo. Consensus automated demos automatically personalize the demo content to each prospect’s unique interests through a proprietary patented technology.
Prospects are asked to rate each topic in the demo as very important, somewhat important or not important. The demo automation platform dynamically pulls together video clips and documents based on these responses, and it delivers it through an interactive video demo player so that each prospect experiences the demo in the way that is most relevant to them.
The system notifies the sales team as different stakeholders engage and the sales team can look at different types of engagement analytics, including who the demo was shared with to discover other stakeholders.