[Updated on September 14, 2023]
Websites and blogs are powerful forms of inbound marketing, ultimately designed to bring more qualified leads into your marketing and sales funnel.
But if you’re asking customers to “Book a Demo” instead of “Watch a Demo,” you’re asking them to jump through hoops when you could be offering them a personalized interactive product demo right from your call-to-action (CTA) button.
Make the Call-To-Action on Your Site a Demo
Use a simple Call to Action button such as “Watch Demo” or “See It In Action” on your website that hyperlinks to your demo. At Consensus, we use our own demo as our CTA for site; allowing customers to self educate based on their own unique interests and needs.
Some benefits to this approach:
- Lead generation for SaaS product demo videos average 9-15%, well above the industry average for website conversion rates.
- The product demo experiences will automatically serve up the information that each prospect is interested in most, so they don’t have to parse through the entire website themselves. This generates powerful leads that are educated on the different aspects that are truly important to each individual while providing you with powerful demolytics about each new lead.
- The lead collection form is placed inside the demo player to seamlessly capture a prospect’s contact information during their viewing experience. You can easily adjust where thelead collection form pops up in order to strategically move the contact form in the demo player to drive better conversions.
You can also select what kind of tracking you want for each CTA. You can use a public link that won’t track viewer data or create a copy of your demo with its own unique URL and track that demo’s demolytics separately.
Add a Demo Call-to-Action to Every Blog
As HubSpot says, “Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.” And yet, adding a phenomenal call-to-action (CTA) is easier said than done. You need a CTA that intrigues the reader enough to click on it. Related articles, posts that go deeper on a specific topic, or (ideally) content that ties together their interests and your solution, are the best types of CTAs.
As you create your Blog content, ensure that it drives viewers to learn more about how your solution meets the needs/issues/concerns explored within your article. Use a demo that contains relevant content to your blog post article.
For more information on using demos in your Call-to-action and how-to guides, visit our Knowledge Base.