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Presales Glossary

Written by Mark Green | Sep 23, 2025 9:09:24 AM

Consensus Specific Terms

SNAP

The browser plugin by Consensus which allows users to operate various features of our application easily and at any moment. More info here.

PIV

Personal Intro Videos give your Users an opportunity to add a video card on the Who Are You page of your DemoBoards. This allows Users to add a personalized message to introduce themselves on top of the personalized Demo you send them!

SCOM

Screencast-O-Matic. The screen recording software provided by Consensus to our customers, included in the price. A full masterclass is available; we can send it to you whenever you wish.

TOUR

A preview screenshot of an aspect of your software or service, with hotspots a viewer can click on. Each hotspot can have text and/or video to explain each topic.

People

Buyer

A business with potential to purchase software or services from a vendor. Note, a buyer can also be a prospect or customer.

Customer

A business with whom a vendor has an existing commercial agreement. For example, Consensus is the vendor, Salesforce is the customer.

Champion

Here at Consensus, we work with champions all the time. They’re the person at a prospect or customer that’s trying to affect change within their organization and believes this is possible by choosing Consensus to help facilitate that change.

They are the primary stakeholder for us in that business, and they’re the only one that can make the purchase happen. Often referred to as the buyer, main buyer or champion buyer we learn to identify this person early on, because champions close deals.

What’s more, without someone inside the prospect organization making a strong case, you’ll be severely limited in your ability to influence the outcomes, especially if you only rely on live meetings.

False Champion

A false champion will say they support your ideas, but they won’t act on them

The red flag here is they still perceive the ideas as yours, not theirs. They don’t feel empowered by you or your ideas so will distance themselves from sharing or promoting your guidance. They haven’t seen yet how to turn your guidance into success for themselves. To turn a false-champion into a champion, you’ll need to work with them to help them see a vision of personal or business change that is achievable, timely, and valuable.

Don’t give up on either fans or false-champions though, because they could soon be your champions!

Fan

A fan will create and support popular opinions, but is not willing to stake their own success on creating outcomes.

Stakeholder

Anyone at a business who has a vested interest in the project you are helping with. You possibly may never communicate directly with all your stakeholders, so enabling them with personalized content through your champion is crucial.

Prospect

A business with whom a vendor has a potential commercial agreement.

Vendor

A company who supplies software or services to another business.