There’s no more denying it: you need to integrate interactive video demos into your marketing and sales workflows. They’re a game-changer for engaging buyers, showcasing your product, and streamlining the buying journey.
In all likelihood, you’re considering several automated demo software tools, and one of those might be Storylane.
What exactly does Storylane do, and how does it measure up to alternative demo creation software? Let’s explore.
What Does Storylane Do?
Storylane seeks to make demo creation easy for sales and product teams. Using a Chrome extension or an HTML capture process, teams can make demos on the Storylane platform.
Users initiate the Chrome extension’s screenshot feature, then Storylane records each click to create the skeleton of your demo. From there, you can use an editable flow to make your demo interactive, assign names to each step, and guide your viewer through your product.
Storylane Review
Storylane is a demo and product tour creation platform for marketing, pre-sales, and sales professionals. It allows experts to build interactive content using a clone of their product interface and edit it in a code-free environment.
Storylane Features
Storylane offers three product types for sales and product teams:
- Guided demos, which are self-paced and allow buyers to explore the product independently with pre-created instructions
- Sandbox demos, which allow buyers to test out your interface and software environment without interfering with your tools and code
- Demo Hub, a centralized collection of demos that buyers can treat as a library of information
Marketers and sales experts can link to these product types in social media posts, email campaigns, and website pages. For added personalization, dynamic fields integrate with your CRM to create emails and follow-ups. Storylane analytics include activity, links, and time spent on a demo.
Other features include:
- Chrome extension for capturing the front end of your software
- HTML demo as a secondary capture option
- Analytics showing how many people have interacted with your demo, how many have completed the full demo, and how many have clicked on it
- No-code demo building platform
- Customizable button colors and fonts for branding consistency
Storylane Use Cases
Because of its wide range of pricing plans and low barrier to entry, Storylane’s top use case is for very early-stage organizations that need a quick way to share product details with buyers without booking meetings.
However, the limitations listed above may make it difficult to scale and achieve in-depth insights with the platform, especially for larger sales teams.
Storylane Pricing Plans
Storylane has five different pricing plans, including:
- Basic: Free
- Starter: $40 per month, billed annually
- Growth: $500 per month, billed annually
- Premium: $1,200 per month, billed annually
- Enterprise: Custom pricing
Storylane Ratings & Reviews
Storylane has a star rating of 4.8 out of 5 on G2. A few customer reviews call out:
- “The tool is not yet 100% mature and therefore still has a few weaknesses. Unfortunately, I cannot exclude my own or other company IP addresses in the report to get better data quality. When I do an export, it only works for individual demo tours but I can’t download a complete overview. With 20 or 30 demo tours, this is super inconvenient and annoying. If the tool’s internal report is not sufficient, I would like to build my own report. But there are no interfaces to Google Analytics or Lookerstudio, for example. However, Storylane is still developing and I am patiently waiting for new functions.” – Sara H.
- “Storylane allows you to create demos which can showcase the features and benefits of your product in a dynamic and user-friendly manner, helping potential customers understand its value more effectively. There is no coding required, and it has ease of use, enabling our users to create detailed and interactive product demonstrations without needing any coding skills … .Some of the screen capturing has been difficult with the HTML but their engineers are quick off the mark to ensure it gets working again.” – Ankit P.
- Storylane was very intuitive but I wish there was an easier way to make sure all the screenshots were the same size if they were uploaded rather than using the plugin.” – Grace T.
Top Storylane Alternatives
Storylane might not be the right fit for every company, and that’s okay. Let’s take a look at some other demo automation software tools that can help your GTM teams bring tailored product education directly to your buyers.
1. Consensus
Consensus combines the power of AI, targeted analytics, and interactive buyer experiences to bring sales teams 2X more deals closed, 30% faster. Sales teams can send product tours or interactive video demos to their buyers and then access personalized analytics based on exactly how the buyer interacts with that demo.
Buyers can create experiences aligned with their needs using interest rankings and feature prioritization within Consensus demos. This not only ensures a relevant experience but also gives you even more insight into their must-haves. Consensus also makes it easy for buyers to share your demos within their organization, effectively using interactive demos to sell for you and spread the word to key stakeholders. Consensus has industry-leading automation capabilities, AI-powered demos, interactive coaching, and deep analytics.
Key Features:
- Playlists: Elevate engagement and empower buyers to guide themselves through various aspects of your product
- User-friendly demo creation: Connect at every stage of the customer journey, automating touchpoints from customer success to pre-sales
- Screen recorder: Native capture and editing of all your product features, right within Consensus
- Chrome extensions: Make video demos instantly with a direct connection to your browser
- Multimedia product tours: Give buyers a hands-on experience with your solution
- Easy sharing: Demos play on any type of device, creating internal champions out of your initial stakeholder contacts
- Custom links: Easily track sharing across platforms
- Demo library: Search and edit your demos in a few fast steps
Find out how Consensus compares to Storylane.
Pricing: Consensus uses value-based pricing. Get in touch with sales for a custom quote.
Close more deals with Demo Automation
2. Supademo
Supademo allows sales and marketing teams to create interactive product demos using AI. Users can take screenshots and recordings of their product and then use Supademo to capture actions and break down content into a self-paced, interactive demo.
AI enhancements provide personalization opportunities and analytics to track view times and engagement.
Key features:
- Creation tools including desktop and Chrome extensions, voiceover overlay, and screenshot capture
- Personalization through dynamic variables and conditional branching
- Analytics including viewer-specific engagement data
- Live demonstration capabilities
- Custom branding library
- Demo templates and robust storage
Pricing:
- Free: First five demos
- Pro: $27 per creator per month, billed annually
- Scale: $38 per creator per month, billed annually
- Enterprise: Custom pricing
3. Navattic
Navattic creates shareable product demos based on HTML and CSS captures of their original product instead of screenshots. Using a drag-and-drop editor, teams can make in-depth storyboards with customized branding for each potential buyer.
Key features:
- No-code demo creation
- Personalization for name fields and buyer logo
- Unique share links for personalized analytics
- Advanced settings including password protection and expiration date
- Integrations include Salesforce, Slack, and Segment
- Real-time alerts based on viewer actions
Pricing:
- Free: Two builder licenses
- Base: $500 per month, billed annually
- Growth: $1,000 per month, billed annually
- Enterprise: Custom pricing
Learn how Navattic compares to Consensus
4. Mediafly
Mediafly provides visual storytelling tools so teams can create microsites, presentations, and interactive walkthroughs to showcase their products. With content personalization features and a focus on seller enablement, Mediafly tools lean toward the visual aspects of selling a solution. It also offers solutions for revenue intelligence, sales enablement, sales coaching, content management, and various other elements of the marketing and sales process. Users can access AI tools that provide conversation intelligence and sales training content.
Key features:
- Video sales recording features with activity and engagement analytics
- Interactive walkthrough creation tools
- Centralized content management system provides consistency across teams and locations
- Value calculators with custom ROI and TCO analysis tools
- Predictive analytics for revenue forecasting and pipeline management
- AI-driven insights and suggestions for next steps
Pricing: Mediafly offers a range of solutions and pricing plans. Pricing is only available after speaking to a sales representative.
5. Walnut
Sales and marketing teams can use Walnut to create virtual walkthroughs of their software solutions. This demo creation platform allows teams to update text and images within the demo, anonymize data, and push updates throughout various demos. Capture takes place directly from the browser, then teams can create templates and apply edits to showcase key features. The platform can track feature clicks, demo views, and other buyer behaviors.
Key features:
- Chrome extension for accurate capture of a product’s front end
- Customizable capture size
- Find-and-Replace tool for easy editing
- Text-to-speech and presenter notes provide more information for viewers
- Buyer intent analytics including stakeholder engagement with demos
- Integrations with Salesforce, Hubspot, Clearbit, Demandbase and more
Pricing:
- Lite: $9,200 per year
- Pro: $20,000 per year
- Enterprise: Custom pricing
6. Reprise
Reprise captures a product’s front end so teams can make customized demos. You can inject custom datasets to illustrate platform capabilities and create live demos. The Reprise platform tracks analytics including bounce rate, session interactions, and median replay time.
Key features:
- Live demos, guided demos, and product tours
- Live production showcases with custom data
- Self-contained sandbox environments
- Analytics tracking including bounce rate and average interactions per session
- Editing and sharing
- Centralized hub of reusable demos
Pricing: Pricing details are only available after speaking with the Reprise sales team.
Learn more about Reprise vs Consensus
7. Demostack
Demostack can overlay data on your real product or clone your product’s front end to create an editable demo. It also offers a library for shareable assets and a consistent sales process. Demostack measures buyer engagement with each demo feature, providing analytics around most and least demoed aspects, average demo length, sandbox visits, and buyer opportunities.
Key features:
- Shared demo library with robust organization tools
- No-code platform
- Cloner to duplicate details of your product without glitch risk
- Demo sandbox creates a trial environment
- AI data generator fills in storytelling for your software solution
- Channel Partners tool gives controlled access to only selected buyers
Pricing: Demostack uses custom quotes based on company needs, with annual pricing starting at $55,000.
Compare Demostack vs Consensus
Choose the Best Solution for Scalable Demo Automation
There’s no denying that interactive demos boost the performance of sales, marketing, and customer success teams. But is Storylane the best tool for creating them?
Before starting with a tool like Storylane, consider whether the platform will support the organization you hope to be in six months, a year, or five years. In many cases, you may want a more scalable solution.
For demo automation software ready to grow alongside you, choose Consensus. You can send automated, personalized demos, track their behavior and shares, and more. Save sales expert time when you deliver hands-on demos that respond directly to your buyers’ priorities and needs, all without the back and forth of booking a calendar spot or repeating the same information all day. Your buyers can guide themselves through the benefits and details of your winning solution, then book a high-impact conversation with your expert closers, saving time on both sides.
Consensus users report 50% larger deals thanks to stronger buyer enablement and a smoother sales process.
