You finally have your shot to get in front of the key stakeholders who are interested in your product. The last thing you want to do is blow this opportunity by using a lengthy or boring video demo. Read on to find out what marketing and product demo pros say are winning strategies to create your perfect video.
Angus Chang, Co-Founder & Director of iupilon.
Use Simple Videos to Educate Audience, Offers Solutions
Your demo video must offer a solution to a specific problem. You should keep in mind that you are not only selling but offering a customer solution to a specific problem they are expecting from your product or service. Address the pain point of your target audience.
Keep your demo video as simple as possible because nobody has time to watch a long, complex video about your product. Most people prefer a video with a quick solution to their problem.
You should avoid a promotional tone in your demo video, educate your audience about the process, and offer valuable information. Your video should cover all relevant and technical aspects of your product uniquely and memorably.
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