At Consensus, we’re all about removing friction on the way to making the sale. One of those friction points can be the human attention span. If your buyer has hundreds of things to do in one day, how do you get them to devote their full attention to your demo? We crowdsourced this question to a panel of professionals. Read on to learn more.
Kristen Bolig, CEO, SecurityNerd.
Keep it Short
Sometimes you can’t necessarily overcome people’s short attention span, but you can accommodate it. Keeping demos short will automatically make a difference. Avoid long paragraphs of talking or information – focus on the most important points. Then, keep it interesting. Use engaging language and frequently change up angles and images/videos to keep the viewer more engaged.
This is a crowdsourced article. Contributors are not necessarily affiliated with this website and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.