Top Four Benefits of Adding Automated Touchpoints to Your Customer Success Strategy

Customer Success will be a significant part of every organization’s revenue strategy if it’s not already. Not only do they build rock-solid relationships with customers, but they are instrumental in securing renewals and expansion.   

The problem is they have their hands full:

• Keeping customers happy with service and support.
• Showing concrete examples of ROI.
• Building stronger, lasting relationships with users.
• Smoothing the way for implementation.
• Continually driving adoption.
• Keeping track of changing customer needs and product suggestions.
• Providing platform training and sharing additional opportunities or best practices. 
• Finding new use cases and opportunities for expansion.

It’s a lot to keep up with. 

Only some automated solutions have historically been available to help Customer Success reps scale their operations. But with some out-of-the-box thinking, Customer Success leaders can use demo automation platforms to alleviate some of the strain put on their reps and increase expansion and renewal opportunities. 

Speed up Renewals

It’s now  6-7X more expensive to acquire new customers than to get current customers to renew. As the cost of acquiring new customers goes up, vendors can increase growth simply by hanging on to the customers they already have!

The numbers around NRR and growth are staggering.

Not only is it cheaper to keep existing customers, but you also have more opportunities for expansion or cross-sales. 

Customer Success can use demo automation to get in front of renewals and speed up the process. Viewer analytics will help discover who is in the renewal buying group, allowing you to provide them with information quickly. 

Security and GDPR reviews are becoming more commonplace before a company renews. Send a video demo with an overview of the information and the documentation to secondary stakeholders to speed up the approval process for renewal.