Selling is hard. Buying is harder.

There are no complex sales…only complex purchases. Only buyers can close deals. So make buying easier, and you’ll close faster and more often.

See it in action
buyer enablement hero | presales collective, customer engagement marketing, demos, demo, demos near me, customer engagement examples, presale, automation demo site, Demo Fest, user engagement | goconsensus

What is buyer enablement?

Your champion does the selling for you…but they’re not good at it. They need your help!

365 customer engagement, increase customer engagement, demo website for automation testing, customer engagement center, demo, customer outreach, buyer enablement | goconsensus
Buyer Enablement | demos, pre sales, customers engagement, demo, user engagement, client engagement, consumer engagement, increase customer engagement, demo website for automation testing | goconsensus

Buying behaviors have changed

Buyers spend only 17% of the entire buying process in direct contact with vendors. They spend the rest of their time in research and in building the case with other stakeholders to spread the risk.

You have to change your focus

Make it easier for your champions to self-educate and to promote you internally so they can move forward with confidence and credibility.

Where You Should Focus | demos, pre sales manager, automation demo site, demo, engage customer service, digital customer engagement, customer engagement, easy demo, channel engagement | goconsensus
Buyer Enablement | pre sales process, demos specials, guest engagement, demo automation testing, demo, pre sales support, pre sales executive, b2b buyers, digital demo, customer outreach | goconsensus

Stop selling. Be a buyer coach.

Coaches don’t force their processes—they guide buyers through theirs. Get familiar with their complex tasks, the obstacles and the resources they need. That builds trust, speeds up decisions and brings them back for more.

Buyer enablement through demo automation

Consensus simplifies the complex process of buying through interactive demo experiences that make buying easier and faster.

Buyer Enabled Selling with Consensus |demos, pre sales, customers engagement, demo, user engagement, client engagement, consumer engagement, increase customer engagement, demo website for automation testing | goconsensus
demos, pre sales, customers engagement, demo, user engagement, client engagement, consumer engagement, increase customer engagement, demo website for automation testing | goconsensus

Get the book!

Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? Focus on making buying easier and your prospects will buy from you faster and more often.

Garin Hess photo | demos, user engagement, client engagement, consumer engagement, pre sales consultant, pre sales meaning, customer engagement strategy, automation demo site | goconsensus

Garin Hess

CEO, Consensus

buy on amazon

Sell Between Meetings

Send an automated demo between appointments to qualify prospects and shorten sales cycles. The Demo Qualified Lead (DQL) watches a demo before engaging a preslaes resource.

Selling Between Meetings Consensus

6 Types of demos to accelerate buyer decisions

Demos are your buyers’ most valuable interactions. Know which to digitize, anticipate needs, and free up your sales engineers’ time for strategic conversations with demo-qualified buyers. ​​

6 Types of Demos to Accelerate Buyer Decisions | demos, user engagement, client engagement, consumer engagement, pre sales consultant, pre sales meaning, customer engagement strategy, automation demo site | goconsensus

Take a Quick Tour

Experience it yourself. Personalize it to your interests. How cool would it be to give this to your customers?

see it in action

Research

Social Proof by Role Segment Use Case and Industry | good examples of customer engagement, user engagement strategy, technical pre sales, customer engagement management, pre sales consultant, user engagement, Demo Fest | goconsensus

APPENDIX

Social Proof by Stakeholder Role, Segment, Use Case
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Risks to Consider and Mitigation Strategies | pre sales, demos, customers engagement, b2b buyers, digital demo, customer outreach, buyer enablement, demo automation, customer outreach, buyer enablement | goconsensus

APPENDIX

Risks to Consider and Mitigation Strategies
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presales collective, customer engagement marketing, demos, demo, demos near me, customer engagement examples, presale, automation demo site, Demo Fest, user engagement | goconsensus

APPENDIX

Questions / Objections by Role
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Information Needed at Buying Stages | b2b buyer, engagement marketing examples, demos, customer engagement, demo, consumer brand engagement, client engagement strategy, pre sales manager, automation demo site | goconsensus

APPENDIX

Needed Info at Buying Stages
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b2b buyer, engagement marketing examples, demos, customer engagement, demo, consumer brand engagement, client engagement strategy, pre sales manager, automation demo site | goconsensus

APPENDIX

Implementation Guide
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demos, user engagement, client engagement, consumer engagement, pre sales consultant, pre sales meaning, customer engagement strategy, automation demo site | goconsensus

APPENDIX

Buying Group Map
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