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Buyer Deal Go-to-Market

INSIGHTS

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Buyer Deal Go-to-Market

INSIGHTS

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75%

of buyers want self service

44%

wait 10 days for demos

30%

rank demos as top asset

Featured Articles

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See All Insights

The Insight Experts

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Judy Kimball

Demand Gen Leader
Marketing Powerhouse

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Todd Janzen

SVP of Buyer Enablement & Customer Success
Presales Maverick

Rex Galbraith

CRO
Revenue Guru

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Dan Hixson

VP of Sales
Sales Leadership

Doug Johnson

CEO
The Big Vision Guy

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Betty Mok

SVP of Marketing
Marketing Powerhouse

Mark Green

Director of Buyer Enablement
Presales Maverick

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Adam Freeman

SVP of Partnerships & Strategic Alliances
Presales Maverick

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Matt Lauer

Senior Revenue Operations Manager
Revenue Guru

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Sara Kish

Director of Sales Development
SDR Specialist

Jacob Begay, with curly hair and glasses, wearing a navy blazer and a white shirt, stands with arms crossed, smiling at the camera.

Helena Cruz Sanchez

Sales Enablement Manager
Enablement Master

Mike Trionfo

CPTO
Tech Whiz

What You Can Expect

Buyer Insights

Real stories, real signals, and real behavior—straight from the minds of today’s B2B buyers. Because assumptions aren’t a strategy.

Deal Insights

Behind every closed-won is a pattern. We surface the plays, blockers, and breakthroughs that actually move deals forward.

GTM Insights

Pulling straight from trusted sources like Gartner, Forrester, and our own data, we spotlight the trends shaping GTM right now.

Monthly Newsletter

Actionable insights, real-world trends, and front line stories from the experts who live it. Because one perspective just won’t cut it.

Mini Masterclasses

Quick, tactical, bite-sized lessons from the Consensus exec team and GTM leaders who’ve been there, done that.

Your Questions, Answered

Ask us anything. Get direct answers on your most burning questions from our team of experts.

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