Peter Cohan, Founder & Principle, The Second Derivative

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7 Habits for Stunningly Successful Demos

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Peter Cohan
Founder & Principal, The Second Derivative

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Traditional-average demos – and traditional-average demo delivery – today are simply insufficient. We’ll introduce seven habits that correspond to (rather dramatic) increases in demonstration success and discussed how to coach your team or yourself to master these habits.

Learn “The 7 Habits of Stunningly Successful Demos” from speaker and author Peter Cohan to move your demo structure and delivery from traditional-average to stunningly successful – mapping to validated and proven best practices.

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About the Presenter

Have you ever seen a bad software demo?

Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! methodology, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been, and continues to be, a customer.

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