Content That Converts: Driving Growth Through the Funnel

In today’s landscape of tight budgets, hiring freezes, and ambitious targets, driving growth has never been more challenging. You’re being asked to deliver more with fewer resources—so how do you keep your audience engaged through the entire buying journey and beyond? Content is your key. It’s the glue that connects brand awareness to real outcomes. In fact, HubSpot research shows companies with a solid content strategy grow 30% faster. But in a crowded digital space, static content alone isn’t enough. Video, a high-impact medium, allows you to connect emotionally, convey complex ideas simply, and maintain engagement at each touchpoint. As an experienced practitioner and seasoned consultant with 15 years across several B2B industries, I’ll share practical insights on building a content strategy that spans every stage—from pre-sales to customer success. You’ll leave with actionable steps to attract, engage, and retain your most valuable customers—driving measurable growth along the way.