Garin Hess
Founder | Consensus
Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus.
Rethink the Demo: Embracing Product Experiences that Modern Buyers Crave
In the complex world of B2B sales, traditional demos no longer cut it. Buying groups have doubled in size, making it harder than ever to get consensus. It’s time to break free from outdated approaches and create product experiences that drive real impact. Join Garin Hess, Founder of Demo Automation and author of Buying is Hard, Selling is Harder, as he reveals the key shifts needed to win today’s deals—from understanding what each stakeholder needs to empowering champions to sell internally with confidence. Discover how to deliver personalized product experiences that lead to a clear, confident ‘yes’ and stop relying on yesterday’s tactics.
Scaling Presales: 8 Strategies to Boost Coverage With Existing Headcount
Sales engineers are often overworked and underappreciated. Increasing demand and budget reductions make it difficult to keep up and many presales leaders are looking for ways to increase productivity to close the gap as well as improve the quality of work life for their teams. Join us for a look at eight proven strategies and related metrics for meeting demand while freeing up bandwidth for sales engineers to do more of what they’re best at: strategic consulting conversations, preparing better for and delivering custom technical demos, giving personalized attention to key accounts
Keynote - Three Dimensional Interactive Demos: How Personalization, Context, and Explorative Experience combine to meet the needs of today's sophisticated self-directed buyers
Research shows that buyers are hungry for product demostration content that is “rich in technical detail and cannot be easily faked”. They want this content early and often throughout the buying process. The challenge is that buyers today will not wade through automated demo content that is irrelevant to their unique role or interests, placed out of context, or locked in a sequence that doesn’t allow them the freedom to choose. In this session, we’ll explore three key buyer needs and how to meet them in a way that enables buyers to move more quickly through the buying process.
Closing Keynote Panel
Keynote - Three Dimensional Interactive Demos: How Personalization, Context, and Explorative Experience combine to meet the needs of today's sophisticated self-directed buyers
Research shows that buyers are hungry for product demostration content that is “rich in technical detail and cannot be easily faked”. They want this content early and often throughout the buying process. The challenge is that buyers today will not wade through automated demo content that is irrelevant to their unique role or interests, placed out of context, or locked in a sequence that doesn’t allow them the freedom to choose. In this session, we’ll explore three key buyer needs and how to meet them in a way that enables buyers to move more quickly through the buying process.