🎉 G2's #1 in Demo Automation and now Top 15 Sales Software of 2025!
Lidia Vasileva

Lidia Vasileva

Sales Engineer | Demoboost

My greatest belief: all things complicated can and should be made approachable and simple to understand. Or better said:
"...the height of sophistication is simplicity" - Clare Boothe Luce, 1931

Why watch my sessions?
I have a history of successful DEMOFESTx in London, UK with
presentations with my live session: "Standing out" is the Most Important Skill that Nobody Teaches Pre-sales Engineers

I've made a huge impact on the Solution Consulting world with my co-hosting of The Social Sales Engineer Livestream - where we highlighted different elements of the career and share the spotlight on key figures in our field. I've also had multiple podcast guest appearances to discuss Solution Consulting or Network Engineering.

You can find my oversharing mainly on my LinkedIn and Twitter. I practice learning in public. I regularly share discoveries or thoughts to give back to the communities that help me.
You can also find more about me on PacketMage.com
I am also leading the most ambitious Solution Consulting project out there, join and make your voice heard on PresalesBook.com

When I am not fangirling about all things Solution Consulting, you can find me nerd-ing out on various topics. Those include but are not limited to tabletop and video games, roleplaying (Dungeons & Dragons), painting, fictional writing and any sort of crafting that I can fit in my office.

11:00 am - 11:50 am
Stratocaster A&B

Empowering your In-Person Meetings: Whiteboarding for Presales

Remote working is here to stay, but for most of us – in-person meetings are having a resurgence. This gives us a unique access to people’s brain space that we then fill with corporate slides… what a waste! I want to use this session to empower you to grab a pen and be free with presenting, enabling and inspiring your audience. I will teach you some basic design principles to make your drawings easy to execute and easy to read. I show you how to approach any topic without fear of being underprepared and to save you so many hours of fidgeting with slide animations. Are you ready to embrace the big empty white board? I know you are! Be memorable. Your prospects will thank you. Down with PowerPoint! In this session we will cover: Why even whiteboard and why your slides are usually a crutch Practical approach and recommended kit Digital version of this (Yes, you can whiteboard really well over Zoom!) Where has this gone wrong and slides make sense to use Q&A + if we have time, example from the audience so bring your product or topic pitch

3:00 pm - 4:00 pm
Stratocaster A&B

Closing Keynote Panel

10:00 am - 10:50 am
Commercial Suite 4

Clarity, Creativity and a Whiteboard: Recipe for Presales Magic

Begone corporate slides, hello creativity and clarity! During DEMOFEST we tackled Clarity vs Cleverness, in DEMOFESTtxDublin, we went into detail about how to practically use the whiteboard to unleash your potential and be memorable. In this session, we will combine these two superpowers. And then we make it better by sprinkling some creativity to taste! Don’t miss this jam-packed, practical and inspiring talk where we will dive into the nitty-gritty details and practicalities of becoming the best communicator-self you can be. In this session, we will cover: * Clarity of messaging and demoing * Practical steps and framework * Creativity – how to make a “talent” into a “skill” * Being ourselves and standing out * Whiteboarding and being fearless * Kit, tips and tricks from someone who has an unhealthy number of whiteboard markers * Q&A + Discussions

Whiteboarding in the Age of Demo Automation. A tale of dragons and wizards