Note: There is a newer version of this eBook which can be found here.
In this easy-to-consume ebook, learn about eight micro-strategies that, when combined, drive exponential results with existing sales engineering resources.
New topics include:
- Define and measure the “demand gap” and the “key activity” gap
- Eliminate wasted demos with better qualification and the new Demo Qualified Lead (DQL) stage
- Categorize the 6 demo types and where they belong
- Automate repetitive early-stage demos using Intelligent Demo Automation
- Delegate to the Sales team by equipping them with resources
- Use video for multilingual market coverage
- Conduct webinars for mass early-stage live-demos
- Define what KPIs show if you’re making progress scaling your Presales team
TIP: Use these strategies to drive digital Presales transformation with remote teams and clients.
BONUS: This ebook also includes links to a Key Activity Gap Analysis spreadsheet template and a case study by Oracle.
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