I’ve got some incredibly exciting news: Consensus has acquired ReachSuite!
Hold on, before we bust out the ice cream and confetti, let me break down what this means for you—and why you should be as pumped as I am.
What This Means for You
We’re living in an era where buyers expect more than just a flashy sales pitch. They want a personalized, guided journey that’s more like a VIP tour and less like waiting in line at the DMV.
That’s where this acquisition comes in. By welcoming ReachSuite into the Consensus family, we’re not just upping our game, we’re changing the whole playing field.
Imagine a world where every interaction with a prospect is perfectly timed, every demo hits all the right notes, and your sales team knows exactly who the buying team is and what they want before they even ask.
Sounds like magic, right? Well, that’s exactly what we’re bringing to the table.
From the first marketing touchpoint to the final handoff to Customer Success, our platform will be there, empowering you to deliver the right experience at the right time.
We will now deliver a rich combination of on-demand video demos, automated product tours, and intelligent live product simulations to meet the buyer at every stage of their journey. All the critical integrations you need, connected in one seamless, value-driven experience.
And what gets our customers most excited is the prospect of our advanced AI engine working alongside this expanded platform, delivering your sales and customer-facing teams buyer insights that are game-changing to your sales process. Meaning? Higher close rates. Shorter sales cycles. Larger deals. Boom! You’ll be able to see exactly how your demos are resonating, what buyers are thinking, and the next best action to take—all with pinpoint accuracy.
So how did we get here? It all started with finding the right partner and technology to deliver on our promise to the market.
Why ReachSuite?
You might be wondering, “Why ReachSuite? What makes them so special?”
We Share the Same Vision
First off, we share the same vision. When I first met with the ReachSuite team, I needed to see if we’d be a good fit for each other, so I asked about their mission and where they saw their company going. Their answer was totally aligned with ours: the path to our customers revenue success lies in empowering buyers.
ReachSuite’s mission—to provide buyers and sellers with the most efficient, effective, and delightful way to buy—fits hand-in-glove with our goal of turning complex B2B sales into easy, interactive buying experiences.
ReachSuite’s Technology is Best of the Best
Now, let’s talk tech. ReachSuite’s technology isn’t just best-in-class; it stands above the rest.
As our own Chief Product & Technology Officer, Mike Trionfo, put it, “I’ve observed many in the industry, and ReachSuite’s technology is one of the most flexible and foundational out there. I’m excited to bring that into Consensus and allow it to grow and flourish in our Product Experience Platform for you and your buyers and sellers.”
If that doesn’t get you excited, let me put it this way: Imagine trying to solve a puzzle with half the pieces missing. Frustrating, right? Well, ReachSuite brought the missing pieces.
This partnership completes the puzzle by bringing together video demos, product tours, and live product simulations into one cohesive platform.
Suddenly, everything just clicks.
Cultural Fit: The People Behind the Technology
As much as I love talking tech, this acquisition isn’t just about cool features and shiny new tools. It’s about people.
That’s why I’m so excited about the cultural fit between our two teams. From the very first conversation, it was clear that Collin Smith and his team at ReachSuite share our values and our vision for the future of B2B sales.
Collin, the CEO of ReachSuite, said it best: “Joining the Consensus family felt natural. We felt so much alignment between our mission, our values, and our commitment to distributing the best technology to help both buyers and sellers have an effective and delightful experience.”
In other words, we’re not just bringing on a great product—we’re welcoming a team of passionate, talented people who are as committed as we are to revolutionizing the B2B sales world.
And I couldn’t be more excited to see what we’ll accomplish together.
Where We’re Heading: The Future of B2B Sales
So, where do we go from here? Well, hold onto your hats! The combination of Consensus and ReachSuite opens up a whole new world of possibilities for our customers. By adding ReachSuite’s technology to the Consensus platform, presales, sales, and marketing teams will now have the power to support buyers at every step of their journey.
Whether you’re guiding prospects in the awareness phase with an intro on-demand demo on your website, or delivering data-rich POCs during the purchase phase, we will be there to automate the product experience. This isn’t just talk—this data-driven approach has already proven its worth. Consensus combines video, product interaction, and discovery automation to make buying easy. And our unique buyer insights drive wins 30% faster and with 2x the close rates.
And we’re just getting started.
By combining forces, Consensus and ReachSuite are making demo automation delivered via a Product Experience Platform a must-have for all go-to-market teams. We’re offering not just a product, but a smarter, more efficient, and more intelligent way of selling that’s ready to meet the needs of today’s buyers.
Want to learn how this will transform your sales process? See it in action by watching our demo, or reach out to our team to discuss how we can help you accelerate your sales.
Okay, break out the ice cream, strap into the Consensus rocket ship, and let’s go!
