Using interactive demos represents one of today’s hottest trends in sales and has forever changed the way companies buy and sell products and services. Business leaders weighed in on some of the advantages of interactive sales demos and why they prefer them over traditional presentations.
Marvin Magusara, Founder of To The Top Agency.
You can ‘Show and Tell’ Without the Product
Salespeople often depend on the “show, don’t tell mantra.” That’s why micro demos have been dominant for so long. However, the “show, don’t tell” style of sales has a plethora of shortcomings. For starters, you may not always have access to the product.
Interactive demos provide the perfect means to sell a product when you don’t have access to the physical product.
Interactive demos have been great for sales enablement at our company. Interactive demos show the product in an easy-to-understand and extremely compelling way. In our case, interactive demos have given us the perfect low-friction sales enablement process, and we couldn’t be happier.
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