2025 B2B Buyer Behavior Report

This year’s Buyer Behavior Report analyzes 6 million interactions from real B2B buyers to reveal exactly how modern decision-makers engage with demos, explore products, and make purchase decisions – long before a rep gets involved.

What’s in the Report?

We analyzed 6M+ buyer interactions with Consensus interactive demos, tours, and simulations to understand how product experiences shape buying decisions.

What You’ll Learn:

• Why 9+ demo views = 8–10x higher close rates
• What engagement patterns reveal about real buyer intent
• The optimal time (and day) to send your content
• How product experiences uncover 4+ stakeholders on average
• Why short, modular content is the key to faster sales cycles

Don’t wait. Build smarter sales motions with real buyer behavior, so your content works harder, your team sells faster, and your deals move forward with confidence.