Research

6 Steps to Hitting 72% Close Rates | Consensus

Written by Consensus | Sep 23, 2025 9:14:51 AM

Most sales teams aim for a 20% close rate—but what if it could be 72%?

At Consensus, teams have reached this level by leveraging demo automation to engage buyers, uncover stakeholders, and accelerate deals.

Brought to you by 30 Minutes to President’s Club & Consensus, this free checklist breaks down the six key steps top sales teams use to drive these results.

3 Takeaways from the Checklist

  • Track Demo Views to Predict Win Rates: Deals with 9+ demo views were 10X more likely to close.
  • Uncover More Stakeholders: Finding just one additional stakeholder increased win rates by 6.6X.
  • Use Deal Momentum to Prioritize the Right Deal: A momentum score of 40+ correlated with a 70% win rate.

Get the checklist now to start closing more deals.