Information Needed at Buying Stages

Critical Information at Every Buying Stage

In your purchase journey, it’s vital to meet each stakeholder’s needs at every stage:

Early Stages:

• Create awareness and define the problem.
• Develop a clear solution vision.
• Conduct analyses and set decision criteria.

Mid to Late Stages:

• Shortlist vendors and analyze proposals.
• Run POC, check references, and address concerns.
• Negotiate terms and ensure an implementation plan.

Consensus among stakeholders is key on the issue, urgency, solution, vendor, ROI, questions, and social proof for a confident purchase.