The old playbook isn’t cutting it anymore. Marketing Qualified Leads (MQLs) can’t keep up with today’s self-educating, product-savvy buyers. If you want to close more deals faster, you need to prioritize Product Qualified Leads—those who’ve already shown serious intent.
This checklist shows you how to:
Identify buyers who are already engaging with your product
Score leads based on meaningful behaviors
Pinpoint decision-makers and stakeholders
Convert faster with less lift from sales
This isn’t just theory. It’s a practical playbook built for SaaS teams tired of chasing tire-kickers and ready to win with leads who’ve already tried the product and like what they see.