The Complete Guide to Product Qualified Leads | Consensus

Marketers have optimized MQLs for years, but the reality is clear: traditional lead models can’t keep up with today’s self-guided, educated buyers. Enter Product Qualified Leads (PQLs)—buyers who’ve already experienced your product’s value and are primed to convert.

What’s inside the Complete Guide to PQLs?
Learn how to:

• Spot the key behaviors that define a PQL (and set them apart from MQLs and SQLs).
• Boost conversion rates by focusing on leads 5x more likely to close.
• Shorten sales cycles by aligning with buyers who are ready to move fast.

Stop wasting time on low-intent leads. Start focusing on the ones that matter.

Download the guide now and start turning your product’s value into your team’s biggest competitive edge.