Why Video Will Always Be in Demand Across the Buyer Journey | Consensus

Buyers crave clarity—and video delivers. From the first spark of interest to the final stages of value realization, video empowers every touchpoint of the buyer journey.

In this infographic, we break down how video content plays a critical role at each stage of the buying process—Need, Learn, Buy, and Value—with real data showing why it works and how teams can put it into action.

You’ll discover:

• Why 9 out of 10 businesses are leaning into video now more than ever
• How sales, marketing, and CS teams can all use video to engage, qualify, and convert buyers
• The stats that prove video isn’t just a top-of-funnel tactic—it’s a full-funnel powerhouse
• Where interactive product demos can level up your buyer insights

Whether you’re boosting awareness, nurturing intent, or supporting post-sale success, video is your competitive edge.