Ask yourself:
You are likely suffering from the tyranny, the terror, and the trap of traditional demos.
Join us as we explore these challenges and present intriguing, effective, and validated approaches as solutions!
Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! and Doing Discovery methodologies, focused on helping software organizations improve their presales, sales and marketing results – primarily through improving organizations’ demonstrations and discovery skills. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been and continues to be a prospect and a customer.