Selling is Hard, Buying is Harder

How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

Garin Hess, Founder of Consensus & Author of Selling is Hard, Buying is Harder 

Is your B2B sales process slower than it should be? You’re not alone. 

Most sales orgs are still stuck in outdated, seller-first tactics that frustrate modern buyers and drag out the buying journey. 

The solution? Stop focusing on selling and shift your focus to enabling buyers.

Join Consensus founder and best-selling author Garin Hess for an actionable overview of his proven buyer enablement framework that accelerates deals and shortens your sales cycle by 30% or more.

In this webinar, you’ll discover:

• Why traditional selling stalls in today’s complex B2B environment. 
• How to shift from “selling” to “helping buyers buy”. 
• The DEEP-C™ framework from Selling is Hard, Buying is Harder.
• Real-world strategies to remove friction, build trust, and accelerate deals. 

Whether you’re in sales, presales, or marketing, this session will challenge the status quo and equip you to drive results faster. 

Register now and start selling by making buying easier.