Storylane Review & Top Alternatives [2025]

There’s no more denying it: you need to integrate interactive video demos into your marketing and sales workflows. They’re a game-changer for engaging buyers, showcasing your product, and streamlining the buying journey.

In all likelihood, you’re considering several automated demo software tools, and one of those might be Storylane. 

What exactly does Storylane do, and how does it measure up to alternative demo creation software? Let’s explore. 

What Does Storylane Do? 

Storylane seeks to make demo creation easy for sales and product teams. Using a Chrome extension or an HTML capture process, teams can make demos on the Storylane platform. 

Users initiate the Chrome extension’s screenshot feature, then Storylane records each click to create the skeleton of your demo. From there, you can use an editable flow to make your demo interactive, assign names to each step, and guide your viewer through your product.

Storylane Review

Storylane is a demo and product tour creation platform for marketing, pre-sales, and sales professionals. It allows experts to build interactive content using a clone of their product interface and edit it in a code-free environment.

Storylane Features

Storylane offers three product types for sales and product teams:

• Guided demos, which are self-paced and allow buyers to explore the product independently with pre-created instructions
• Sandbox demos, which allow buyers to test out your interface and software environment without interfering with your tools and code
• Demo Hub, a centralized collection of demos that buyers can treat as a library of information

Marketers and sales experts can link to these product types in social media posts, email campaigns, and website pages. For added personalization, dynamic fields integrate with your CRM to create emails and follow-ups. Storylane analytics include activity, links, and time spent on a demo. 

Other features include: 

• Chrome extension for capturing the front end of your software
• HTML demo as a secondary capture option
• Analytics showing how many people have interacted with your demo, how many have completed the full demo, and how many have clicked on it
• No-code demo building platform
• Customizable button colors and fonts for branding consistency

Storylane Use Cases

Because of its wide range of pricing plans and low barrier to entry, Storylane’s top use case is for very early-stage organizations that need a quick way to share product details with buyers without booking meetings. 

However, the limitations listed above may make it difficult to scale and achieve in-depth insights with the platform, especially for larger sales teams. 

Storylane Pricing Plans

Storylane has five different pricing plans, including: 

• Basic: Free
• Starter: $40 per month, billed annually
• Growth: $500 per month, billed annually
• Premium: $1,200 per month, billed annually
• Enterprise: Custom pricing

Storylane Ratings & Reviews

Storylane has a star rating of 4.8 out of 5 on G2. A few customer reviews call out: 

• “The tool is not yet 100% mature and therefore still has a few weaknesses. Unfortunately, I cannot exclude my own or other company IP addresses in the report to get better data quality. When I do an export, it only works for individual demo tours but I can’t download a complete overview. With 20 or 30 demo tours, this is super inconvenient and annoying. If the tool’s internal report is not sufficient, I would like to build my own report. But there are no interfaces to Google Analytics or Lookerstudio, for example. However, Storylane is still developing and I am patiently waiting for new functions.” – Sara H. 
• “Storylane allows you to create demos which can showcase the features and benefits of your product in a dynamic and user-friendly manner, helping potential customers understand its value more effectively. There is no coding required, and it has ease of use, enabling our users to create detailed and interactive product demonstrations without needing any coding skills … .Some of the screen capturing has been difficult with the HTML but their engineers are quick off the mark to ensure it gets working again.” – Ankit P.
• Storylane was very intuitive but I wish there was an easier way to make sure all the screenshots were the same size if they were uploaded rather than using the plugin.” – Grace T.
  

Top Storylane Alternatives

Storylane might not be the right fit for every company, and that’s okay. Let’s take a look at some other demo automation software tools that can help your GTM teams bring tailored product education directly to your buyers. 

1. Consensus

Consensus combines the power of AI, targeted analytics, and interactive buyer experiences to bring sales teams 2X more deals closed, 30% faster. Sales teams can send product tours or interactive video demos to their buyers and then access personalized analytics based on exactly how the buyer interacts with that demo. 

Buyers can create experiences aligned with their needs using interest rankings and feature prioritization within Consensus demos. This not only ensures a relevant experience but also gives you even more insight into their must-haves. Consensus also makes it easy for buyers to share your demos within their organization, effectively using interactive demos to sell for you and spread the word to key stakeholders. Consensus has industry-leading automation capabilities, AI-powered demos, interactive coaching, and deep analytics.

Key Features: 

• Playlists: Elevate engagement and empower buyers to guide themselves through various aspects of your product
• User-friendly demo creation: Connect at every stage of the customer journey, automating touchpoints from customer success to pre-sales
• Screen recorder: Native capture and editing of all your product features, right within Consensus
• Chrome extensions: Make video demos instantly with a direct connection to your browser
• Multimedia product tours: Give buyers a hands-on experience with your solution 
• Easy sharing: Demos play on any type of device, creating internal champions out of your initial stakeholder contacts
• Custom links: Easily track sharing across platforms
• Demo library: Search and edit your demos in a few fast steps

Find out how Consensus compares to Storylane.

Pricing: Consensus uses value-based pricing. Get in touch with sales for a custom quote.