How we introduce ourselves can leave a lasting impression, especially when it’s a potential customer asking for a first look at your product. Vision demos introduce buyers to the vision of your business and solution. It allows them a glimpse into the future of how things could be after implementation.
Vision demos introduce customers to your product, but they shouldn’t overload prospects or turn into harbor tour demos. They offer a peek into the product and help buyers identify if your vision aligns with their objectives.
These demos shouldn’t be overly technical and can be delivered by another department other than presales or even be automated.
Customers want Vision demos early in the buying journey also known as the “Need” stage. This is when customers realize their current situation is lacking and they’re really starting to feel the pain points of their current processes. They need someone to guide them through a new vision for what their life could be like once they have the ideal solution in place.
This may not sound like any of the demos you’re currently delivering because the traditional definition of a demo doesn’t apply here, and that’s ok. You’re not trying to show the customer all the possibilities your solution delivers. Instead, you’re trying to communicate who you are, what problems you solve, and any benefits they can expect from adopting your solution.