Written by Consensus | Sep 23, 2025 9:13:25 AM
The term “buyer enablement” is now bandied about as a catch phrase by many who know very little about it. Join author and thought leader Garin Hess on an interactive journey (and some fun-spirited competition) through the research that spawned an explosive new industry. Learn the surprising research-based data, paired with actionable principles and steps, that guarantee to help you shorten the buying cycle all while getting more productivity from existing resources.