Keynote | Busting the Bull on Buyer Enablement: What Research Actually Says About How Enabling Buyers Shortens the Sales Cycle

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The term “buyer enablement” is now bandied about as a catch phrase by many who know very little about it. Join author and thought leader Garin Hess on an interactive journey (and some fun-spirited competition) through the research that spawned an explosive new industry. Learn the surprising research-based data, paired with actionable principles and steps, that guarantee to help you shorten the buying cycle all while getting more productivity from existing resources.

About the Presenters

Garin Hess

CEO Consensus

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus.

John Cook

Director of Demand Generation Consensus

John is the Director of Communications at Consensus. For the past three years, he’s been searching out the brightest thought leaders in the Presales space, conducting original research, and generally making a nuisance of himself. He’s the author of the Sales Engineering Compensation & Workload Study.