People like to try things before committing to them, especially big purchases. And just like most people wouldn’t consider buying a car without first taking it for a test drive, most B2B buyers don’t want to buy software without having their teams experience it first.
But we can hear you screaming at your browser, “That’s impossible to do with our software!”
Complex platforms and untrained buyers make the “try it before you buy it” model challenging, especially at the enterprise level. In fact, more than 75% of B2B buyers say that their last purchase was very complex or difficult. But there is a way to let customers test-drive your software without the hassle of a trial: product tour software. With the best product tour software, you provide buyers with a guided learning experience using interactive demonstration videos and interactive product demos.
There are lots of solutions out there that give you the ability to create engaging product tours that allow customers to play around with your solution, and they all have different capabilities. Before committing to one product walkthrough software over another, determine what experience showcases your solution in the best light and what will give your buyers the best overall experience.
Here’s a quick glance at the best product tour software on the market:
Product tour software is a tool that allows users to create guided experiences of their product or application. It can turn your product into an interactive, guided, engaging product tour experience that lets future users dive into all its offerings. The best product tour software goes even further to make sure that you’re connecting with your buyers and sending tours at the exact right moment to engage.
Imagine you have a great software product. You want to show off all it can do, but a simple screenshot of your interface isn’t going to do the trick. You need a product tour.
Key benefits of using product tour software include:
Not all product tours work the same way, but if you’re looking for the best product tour software, here are some of the features you should look out for:
Before you compare product tour solutions, take some time to determine what your goals are for your customers.
What do you want your ideal solution to do for your customers?
Different software can provide multiple, unique solutions—but some are powerful enough to help you reach all of these goals. Let’s take a look at some of the best options out there.
Consensus is the world’s first Product Experience Platform helping you to create unique, educational, inspiring, and truly engaging buying experiences. Consensus’ product tour software lets you create interactive product tours with engaging video demos, dynamic product content, and all the assets you need to make buying simple.
With Consensus, you give your buyers the power to envision using your platform—and become your future champions. Buyers can completely personalize their own demo journey: They tell Consensus what features they want to see the most, and then the platform customizes their demo experience for a perfectly personalized tour. They can also share your product tours with key stakeholders. The result? Higher stakeholder discovery— crucial in a world where the average B2B buying experience includes six to 10 stakeholders.
As your champions and stakeholders go through their product tours, you receive crucial intent data. You’ll see who is viewing your tours, how long they’re viewing them, how often they’re returning to them, and much more. This intent data tells your sellers when and how to move your buyers to the next steps. Consensus users see shorter sales cycles, bigger deals, more deals—and overall better relationships with their buyers.
Key Features:
What You Get:
What You Don’t:
Pricing: Consensus builds custom plans based on licenses and use cases. Contact the Consensus team to create your custom pricing plan.
Navattic is a product tour software that lets users create self-guided tours that mimic their actual software. Users clone their application to capture their screens and then personalize the tours. They can also create unique share links and track analytics.
Photo courtesy of Navattic
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing:
See how Consensus compares to Navattic
Storylane is an interactive product tour software that lets users create guided product tour demos and sandbox solutions. Storylane uses artificial intelligence to add interactive features, analyze intent data, and build customized demo flows. Users can record their product tours via Storylane’s browser extension.
Photo courtesy of Storylane
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing:
See how Consensus compares to Storylane
Appcues is a product adoption software that incorporates product tours into the onboarding experiences. Appcues uses personalized welcome flows and targeted checklists to build a customized onboarding journey. It also offers tools to announce new features to already onboarded customers, tracks user adoption and feedback, and provides advanced integration options.
Photo courtesy of Appcues
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Appcues has three pricing plans: Essentials, Growth, and Enterprise. All pricing is determined by the number of team members, features included, and an Appcues user’s product’s monthly users.
Hopscotch is a lightweight onboarding and product tour tool for product-led SaaS. It is a modern, no-code onboarding platform designed for fast-moving product teams. It’s ideal for startups and mid-market SaaS companies that want to build onboarding tours, welcome messages, feature callouts, tooltips, and more—without relying on engineering. It’s simple and easy to implement in minutes.
Photo courtesy of Hopscotch
Key Features:
Guided Experiences: Build clear, step-by-step walkthroughs to onboard and educate users directly in your product.
Brand-Aligned Design: Fully customize colors, fonts, and styling to match your product’s visual identity.
Actionable Insights: Track usage, engagement, and drop-off rates to continually improve your tours.
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing:
Chameleon is a product adoption platform that also offers product tour capabilities. Users can build product tours for selling and onboarding and then add interactive features like banners, lightboxes, and videos. Users can also add content to their product through Chameleon, like embeddable cards and tooltips, to show off their features to existing clients.
Photo courtesy of Chameleon
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Chameleon has four pricing plans: HelpBar, StartUp, Growth, and Enterprise. All pricing is determined by your Monthly Tracked Users (MTUS).
ChurnZero is a customer success software tool that tracks the health and product adoption of a current customer. ChurnZero uses product tours to onboard customers and educate them on features. The platform also uses artificial intelligence to use the data collected on current users to tell customer success when and how to engage with them.
Photo courtesy of ChurnZero
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: ChurnZero doesn’t publicly display pricing.
Intercom is a customer service platform that offers product tour capabilities to customer success teams. Intercom prides itself on being an AI-first platform, offering AI-driven features like AI chatbots, automatic insights from analytics, and customized workflows with AI suggestions.
Photo courtesy of Intercom
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing:
Pendo is a product experience platform that includes product tour capabilities. With Pendo, users can create guides for customers to adopt a product, engage customers with messaging functions, track analytics and customer sentiment, and study a customer’s session.
Photo courtesy of Pendo
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Pendo has four plans: Base, Core, Pulse, and Ultimate. All have custom pricing.
Product Fruits is a user onboarding platform that allows users to create personalized guided product tours or onboarding checklists, set up triggers for adoption flows, and offer in-app tips and contextual support. They can also let customers report bugs in-app and incorporate an in-app help center for frequently asked questions.
Photo courtesy of Product Fruits
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Product Fruits has three pricing plans: Core, Boost, and Enterprise. Pricing is determined by the number of the customer’s product users.
Stonly is a knowledge-focused customer service platform that also offers product tour options. With Stonly, users can create guides, product tours, checklists, and knowledge bases that are personalized to customers. It then provides contextually focused answers to both customers and agents and measures how customers are using the content they’ve been provided.
Photo courtesy of Stonly
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Stonly has two pricing plans: Small Business and Enterprise. Both have custom pricing.
Userflow is a user onboarding platform. Userflow works as a layer over your app or product. It offers product tours, checklists, surveys, resource centers, banners, announcements, and an AI chatbot assistant in-app. Userflow users can create workflows that can be personalized to their customers and build unique onboarding experiences.
Photo courtesy of Userflow
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Userflow has three pricing plans: Startup, Pro, and Enterprise. All pricing is determined by the Userflow user’s Monthly Active Users (MAU).
UserGuiding is a product adoption tool that also offers product tour software. This tool lets users build onboarding flows that sit on top of their products or applications. It also allows them to add in-app tooltips and other pop-up options to show off feature functionality and offer in-app support to customers.
Photo courtesy of UserGuiding
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: UserGuiding has three pricing plans: Basic, Professional, and Corporate. All pricing is determined by the UserGuiding user’s Monthly Active Users (MAU).
Userlane is a digital adoption software. It measures how customers interact with a user’s software and then offers ways to improve the product’s adoption. Users can create interactive guides and communication flows and give customers contextual support through their products.
Photo courtesy of Userlane
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Userlane creates custom plans with custom pricing.
Userpilot is a product growth and adoption platform that utilizes product tours. This platform lets users build product tours for onboarding and introducing new features, track customer behavior, and capture user sentiment.
Photo courtesy of Userpilot
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing:
WalkMe is a digital adoption platform that’s focused on helping its users adopt new software in their organizations, as well as helping customers adopt their products. WalkMe overlays over any application and enables users to create workflows that provide personalized guidance on using new applications or new features.
Photo courtesy of WalkMe
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: WalkMe doesn’t publicly display pricing.
Whatfix offers three products: its digital adoption platform, its product analytics suite, and Mirror, which creates sandbox replicas of web applications. The digital adoption suite lets users create in-app workflows and guides and offer in-app self-help support. It also provides engagement and usage data. Product analytics offer event tracking and behavior data that fuel AI-powered insights. Mirror lets users make sandbox replicas, as well as guided product tours.
Photo courtesy of Whatfix
Key Features:
What You Get:
Reviewers report liking:
What You Don’t:
Reviewers report:
Pricing: Whatfix has three pricing plans: Standard, Premium, and Enterprise. All have custom pricing.
Usetiful is an intuitive, no-code digital adoption platform designed for product-led SaaS companies, HR teams, and internal IT. It’s a flexible, affordable solution for creating product tours, onboarding flows, and in-app guidance across both customer-facing and internal tools.
Photo courtesy of Usetiful.
Key Features:
No-Code Visual Builder: Quickly create product tours, tooltips, and checklists using a visual editor—no programming skills required.
Flexible Deployment: Works seamlessly in single-page apps, dynamic URLs, shadow DOMs, and even offline environments.
Data Privacy Focused: ISO 27001 certified and EU-hosted with a zero-knowledge design for strong data protection.
Proven Results: Customers report up to 161% higher user activation and 50% fewer support requests after implementation.
What You Get:
Reviewers report liking:
Fast setup and easy-to-use Chrome extension
Affordable pricing with a generous free plan
Responsive and hands-on customer support
What You Don’t:
Reviewers report:
Limited advanced customization without developer support
Fewer dynamic or AI-powered features compared to higher-end platforms
Pricing:
Free: €0/month – 500 MAUs, 2 team members, unlimited tours, tips, and checklists
Plus: €49/month – 1,500 MAUs, 3 team members, customizable themes, surveys, segmentation
Premium: €69/month – 1,500 MAUs, 7 team members, advanced localization, embeddables, dedicated success manager
Enterprise: Custom – Includes employee onboarding, offline support, SLAs, and SAML authentication
Not every SaaS demo has the same goals, even among the same organization. Early on in the cycle, demos only need to be high-level. However, customers will need more information as they move through the funnel.
There are ways to make effective demos for every stage and every department.
Marketing needs a way to catch buyer’s attention and educate them without overwhelming them.
Look for a tool that can:
Presales is a great and well-known use case for automating demos. Product tour software can take it one step further and allow sales engineers to turn their “Tell, Show, Tell” approach into a “Tell, Show, Tell, Try.”
Look for a tool that can:
Sales folks can send pre-recorded, self-service, and highly tailored demos that build rapport while empowering champions to sell internally.
Look for a tool that can:
Customer success using SaaS product demos shouldn’t be overlooked. There’s still plenty of work that has to happen even once the deal is signed. Many customers feel like they’ve been set adrift at sea since the sales/presales teams are focused back on revenue-driven operations.
Look for a tool that can:
Once you’ve chosen your product tour software, how do you create an effective product tour? You want something engaging and interactive, sure, but you can go even further to build a tour that helps you educate and inspire your future champions.
Your users are already telling you what they want to see—but are you listening? Analyzing current user patterns can inform you of what your users love about you the most. turn that love into a tour that focuses on your key selling points.
No one wants to sit through a tour of features they’re never going to use. By personalizing your tours to specific use cases, you can help your buyers better envision what it would be like to use your product. The more personal your tour? The bigger your deal size, since more than 60% of consumers are willing to spend more when they’re provided with personalized sales interactions.
Information overload can make buyers feel more stressed and frustrated—and could even make them think negatively of your product. By keeping your tour more concise, you’re reducing the risk of information overload.
More buyers than ever today want self-service tools. A big reason why this change is happening is because more than 60% of today’s B2B buyers are millennials or Gen Z. These younger generations are more tech-savvy and more willing to use those skills to do their own research.
Try to offer as many self-service features as possible in your product tours. A help center enables your buyers to find answers to their questions right away rather than making them wait for a response from your sales or customer support teams. A help center complements your product tour, letting viewers ask questions to further engage after their tour.
Analyze how leads are interacting with your product tours so you can optimize your tours for future buyers. Some product tour software even offers AI-powered insights to tell you about those optimization opportunities. Such analytics dashboards might measure stakeholder discovery. If your product tour has a low stakeholder discovery, it might mean that your tour is not being shared in the proper channels or is not properly addressing the needs a stakeholder might have.
Product tour software turns your demos into on-demand, interactive experiences. They help all your go-to-market teams, from marketing to presales to sales to customer success. If you’re looking for the best product tour software, you’re looking for Consensus.
Consensus doesn’t just create interactive product tours—it’s the world’s first Product Experience Platform that builds a buying experience totally unmatched by the competition. Consensus helps your buyers buy how and when they want, which is what today’s B2B buyers expect. Your buyers get access to engaging product content, immersive tours, and other dynamic assets that un-complicate the B2B buying process.
Your buyers get demos on demand, while your go-to-market teams get in-depth analytics about what your buyers are up to, tracking their activity to tell you when they’re ready to take the next steps in the buying journey. The majority of the selling process happens without you, so let your product tour do the selling for you.
Your buyer can share product tours with key stakeholders, turning into your champion and ensuring the right eyes see your tour. It’s no wonder why Consensus users boost their stakeholder discovery, shorten their sales cycles, and have bigger deal sizes.