16 of the Best Product Tour Software [2025]

People like to try things before committing to them, especially big purchases. And just like most people wouldn’t consider buying a car without first taking it for a test drive, most B2B buyers don’t want to buy software without having their teams experience it first.

But we can hear you screaming at your browser, “That’s impossible to do with our software!” 

Complex platforms and untrained buyers make the “try it before you buy it” model challenging, especially at the enterprise level. In fact, more than 75% of B2B buyers say that their last purchase was very complex or difficult. But there is a way to let customers test-drive your software without the hassle of a trial: product tour software. With the best product tour software, you provide buyers with a guided learning experience using interactive demonstration videos and interactive product demos. 

There are lots of solutions out there that give you the ability to create engaging product tours that allow customers to play around with your solution, and they all have different capabilities. Before committing to one product walkthrough software over another, determine what experience showcases your solution in the best light and what will give your buyers the best overall experience.

 

Quick Overview of the Best Product Tour Software 

Here’s a quick glance at the best product tour software on the market: 

1. Consensus
2. Navattic
3. Storylane
4. Appcues
5. Chameleon
6. ChurnZero
7. Intercom
8. Pendo
9. Product Fruits
10. Stonly
11. Userflow
12. UserGuiding
13. Userlane
14. Userpilot
15. WalkMe
16. Whatfix

What is Product Tour Software? 

Product tour software is a tool that allows users to create guided experiences of their product or application. It can turn your product into an interactive, guided, engaging product tour experience that lets future users dive into all its offerings. The best product tour software goes even further to make sure that you’re connecting with your buyers and sending tours at the exact right moment to engage.

Why Do You Need Product Tour Software? 

Imagine you have a great software product. You want to show off all it can do, but a simple screenshot of your interface isn’t going to do the trick. You need a product tour. 

Key benefits of using product tour software include:

• 75% of B2B buyers want self-service tools. They want to be able to do their own research before engaging with a sales rep. Product tour software means you can create interactive demos that your buyers can explore at their own pace.
• Product tour software makes engaging, interactive tours. Consensus has found that using interactive demos like product tours leads to twice the number of deals and 50% larger deals.
• Product tour software often has customization capabilities, which are ideal for creating more personalized demo experiences. Companies that offer personalized interactions with sellers see 40% more revenue.
• The best product tour software is codeless, which makes it easier for sales, customer success, and other go-to-market teams to create tours without coding experience.

 

What Makes an Effective Product Tour Software? 

Not all product tours work the same way, but if you’re looking for the best product tour software, here are some of the features you should look out for:

• Automation: Automating tasks for product tour generation, maintenance, management, and editing saves your go-to-market teams valuable time.
• Ease of use: Product tour software should create less work for your go-to-market teams—not more.
• Easy to share: Today’s B2B deals involve six to 10 stakeholders. You can improve stakeholder discovery by empowering your buyers to share product tours with key stakeholders with easy-sharing features.  
• Branching workflows: Your product has multiple use cases and buyer personas, so your demo flow shouldn’t be one-size-fits-all. The best product tour software would let you build multiple workflows for different buyers to get different experiences.
• Product feedback: Product tour software should allow your buyers to tell you directly what’s working for them and what isn’t, giving you the opportunity to better sell to your buyers and engage your customers.
• Analytics: To improve user engagement, product tour software should offer analytics that let you see the impact of your product tours.
• Segmentation options: Segmenting your audience can help you ensure that the right product tours are being shown to the right people.
• Integration capabilities: From a CMS to a CRM, integration can make your product tours more informed and powerful.
• AI capabilities: AI can take product tours further by generating content, finding answers immediately, populating tours with user data, and much more.
• Customization: Today’s buyers expect personalized experiences, so your product tour software should be able to be customized to fit the use cases of different audiences.

 

Best Product Tour Software

Before you compare product tour solutions, take some time to determine what your goals are for your customers.

What do you want your ideal solution to do for your customers?

• Inform and educate
• Replicate product functionality
• Generate leads and get more live demos booked
• Provide relevant product experiences at scale

 

Different software can provide multiple, unique solutions—but some are powerful enough to help you reach all of these goals. Let’s take a look at some of the best options out there.

1.  Consensus

 

Consensus is the world’s first Product Experience Platform helping you to create unique, educational, inspiring, and truly engaging buying experiences. Consensus’ product tour software lets you create interactive product tours with engaging video demos, dynamic product content, and all the assets you need to make buying simple. 

With Consensus, you give your buyers the power to envision using your platform—and become your future champions. Buyers can completely personalize their own demo journey: They tell Consensus what features they want to see the most, and then the platform customizes their demo experience for a perfectly personalized tour. They can also share your product tours with key stakeholders. The result? Higher stakeholder discovery— crucial in a world where the average B2B buying experience includes six to 10 stakeholders.

As your champions and stakeholders go through their product tours, you receive crucial intent data. You’ll see who is viewing your tours, how long they’re viewing them, how often they’re returning to them, and much more. This intent data tells your sellers when and how to move your buyers to the next steps. Consensus users see shorter sales cycles, bigger deals, more deals—and overall better relationships with their buyers.

Key Features: 

• Demo Creator: Create demos for every stage of your customer journey, designed for a personalized experience every time.
• Product Tours: Show your buyers the features they want to see and tell a story through a unique multimedia tour.
• Screen Recorder: Capture and edit video demos right through Consensus.
• Chrome Extensions: Create video demos instantly with the help of Consensus’s Chrome Extensions, going beyond screenshots to build a more interactive experience.
• Demo Player: Deliver interactive demos on any browser or device.
• DemoBoards: Provide your buyers with a secure, branded, and customized landing page that shows off your product.
• Playlists: Share multiple product experiences in one link, keep content relevant, and guide buyers throughout their journey.
• BuyerBoard: Give your champions a place to show your product to key stakeholders and colleagues.
• Content Downloads: Supplement your demos with additional content that can be easily downloaded by your buyers.
• Public Links and Merge Links: Create custom links that can be shared via your social media, email campaigns, website, and more.
• Demo Library: Build a centralized hub for your demos that’s accessible to your team and easily searchable.
• Demolytics: Track how your buyers are engaging with your demos to receive intent data that helps you better qualify and interact with your leads.

 

What You Get: 

• Improved buyer engagement
• Easier to turn your buyers into your champions
• Give your sellers and other go-to-market team members back valuable time with automation features
• Reduced number of live demos, repeat demos, and unqualified demos
• Equip every revenue team with personalized, buyer-led experiences that speed up deals and drive action
• Shorten your sales cycle by 30% while getting twice as many deals and 50% bigger deals

 

What You Don’t: 

• This product focuses on the buyer journey, so it’s not an ideal fit for companies who need onboarding software
• Best for enterprise and mid-market companies with established SA teams

 

Pricing: Consensus builds custom plans based on licenses and use cases. Contact the Consensus team to create your custom pricing plan.

 

 

2.  Navattic

Navattic is a product tour software that lets users create self-guided tours that mimic their actual software. Users clone their application to capture their screens and then personalize the tours. They can also create unique share links and track analytics.

Photo courtesy of Navattic

Key Features: 

• Checklists: Select what users are interested in learning.
• Share links: Create and track links connected to each prospect.
• Input triggers: Create trigger actions for how viewers are interacting with a tour.
• Analytics and notifications: Track how viewers are engaging and receive notifications for real-time interactions.

 

What You Get: 

Reviewers report liking:

• Navattic has a short learning curve
• Multiple go-to-market teams can use it
• Helpful customer support

 

What You Don’t: 

Reviewers report:

• The interface could be more user-friendly
• The analytics are very basic and unhelpful
• They wish Navattic had bulk change capabilities

 

Pricing: 

• Starter: Free
• Base: $600 per month
• Growth: $1,200 per month
• Enterprise: Custom pricing

 

See how Consensus compares to Navattic

 

3.  Storylane

Storylane is an interactive product tour software that lets users create guided product tour demos and sandbox solutions. Storylane uses artificial intelligence to add interactive features, analyze intent data, and build customized demo flows. Users can record their product tours via Storylane’s browser extension.

Photo courtesy of Storylane

 

Key Features: 

• Account Reveal: Receive data and insights into leads and notifications when a high-value interest arises.
• Lead forms: Adjust product tours based on information inputted by the user.
• Tokenized demos: Use text, image, date, and time tokens to personalize product tours.
• DemoHub: Centralize product tours and other demos in one place.

 

What You Get:

Reviewers report liking:

• Demos are easy to share
• User-friendly interface
• Helpful customer support

 

What You Don’t:

Reviewers report:

• Storylane doesn’t have enough capabilities to show off all components of their products
• Demo storage organization is not ideal
• Integrations and features are extremely limited unless you pay for the most costly plan

 

Pricing: 

• Basic: Free
• Starter: $40 per month
• Growth: $500 per month
• Premium: $1,200 per month
• Enterprise: Custom pricing

 

See how Consensus compares to Storylane

 

4.  Appcues

Appcues is a product adoption software that incorporates product tours into the onboarding experiences. Appcues uses personalized welcome flows and targeted checklists to build a customized onboarding journey. It also offers tools to announce new features to already onboarded customers, tracks user adoption and feedback, and provides advanced integration options.

Photo courtesy of Appcues

 

Key Features: 

• Appcues Builder: Use the Builder Chrome Extension to create workflows and track new events.
• Appcues Studio: Manage workflows and measure in-app behavior in the Studio.
• Events Explorer: Measure product usage and adoption.
• NPS and surveys: Collect user feedback in the client’s product or application.

 

What You Get:

Reviewers report liking:

• Easy workflow creation
• Customization options
• Time-saving features

 

What You Don’t:

Reviewers report: 

• Workflows don’t always work the way they want
• Unhelpful analytics
• Not enough or robust enough integrations

 

Pricing: Appcues has three pricing plans: Essentials, Growth, and Enterprise. All pricing is determined by the number of team members, features included, and an Appcues user’s product’s monthly users.

 

5.  Chameleon

Chameleon is a product adoption platform that also offers product tour capabilities. Users can build product tours for selling and onboarding and then add interactive features like banners, lightboxes, and videos. Users can also add content to their product through Chameleon, like embeddable cards and tooltips, to show off their features to existing clients.

Photo courtesy of Chameleon

 

Key Features: 

• Segmentation: Segment audiences, track conversion, and trigger next steps.
• Launchers: Add customizable in-product widgets.
• Microsurveys: Collect feedback through in-product surveys.
• Templates: Pre-made templates for product tours.

 

What You Get:

Reviewers report liking: 

• Intuitive interface
• Helpful customer support
• Easy-to-use Chrome Extension

 

What You Don’t:

Reviewers report: 

• Chameleon’s software can be buggy
• Not enough integrations and customization options
• Integrations don’t always work

 

Pricing: Chameleon has four pricing plans: HelpBar, StartUp, Growth, and Enterprise. All pricing is determined by your Monthly Tracked Users (MTUS).

 

6.  ChurnZero

ChurnZero is a customer success software tool that tracks the health and product adoption of a current customer. ChurnZero uses product tours to onboard customers and educate them on features. The platform also uses artificial intelligence to use the data collected on current users to tell customer success when and how to engage with them.

Photo courtesy of ChurnZero

 

Key Features: 

• WalkThroughs: Guided product tours that show off features and include best practice tips.
• Customer Success AI: Draft content, research information, develop ideas, generate detailed customer summaries and insights, and answer questions about a customer.
• Command Centers: See to-dos, agendas, and important notifications in one place.
• Success Centers: Offer customers Success Centers to provide them with updates, onboarding information, and other content in one place.

 

What You Get:

Reviewers report liking: 

• Efficient AI and automation features
• Helpful customer support
• Easy-to-use interface

 

What You Don’t:

Reviewers report: 

• There’s a steep learning curve
• Too many unhelpful features
• Lack of customization options

 

Pricing: ChurnZero doesn’t publicly display pricing.

 

7.  Intercom

Intercom is a customer service platform that offers product tour capabilities to customer success teams. Intercom prides itself on being an AI-first platform, offering AI-driven features like AI chatbots, automatic insights from analytics, and customized workflows with AI suggestions.

Photo courtesy of Intercom

 

Key Features: 

• AI Agent: Answer customer questions by pulling from various sources.
• AI Copilot: Answer questions and offer suggestions to support agents.
• AI Analyst: Collect data and feedback from customers and offer AI-driven insights.
• Workflow Builder: Build workflows for new and existing clients to solve support issues.

 

What You Get:

Reviewers report liking: 

• User-friendly interface
• Many integration options
• Helpful customer support

 

What You Don’t:

Reviewers report:

• It’s challenging to find exactly what they’re looking for
• Chat management features are lacking
• Intercom’s features, particularly when it comes to analytics, are not as customizable or robust as they want

 

Pricing: 

• Essential: $39 per seat per month
• Advanced: $99 per seat per month
• Expert: $139 per seat per month

 

8.  Pendo

Pendo is a product experience platform that includes product tour capabilities. With Pendo, users can create guides for customers to adopt a product, engage customers with messaging functions, track analytics and customer sentiment, and study a customer’s session.

Photo courtesy of Pendo

 

Key Features: 

• In-app guides: Launch personalized guides or product tours in-app for onboarding and announcing new features.
• Pendo Orchestrate: Create, personalize, and organize messaging journeys.
• Session Replay: Watch video playbacks of how clients use a product.
• Pendo Listen: Capture customer feedback and generate AI-driven insights.

 

What You Get:

Reviewers report liking: 

• Robust analytics
• Helpful customer support
• Helpful AI insights

 

What You Don’t:

Reviewers report:

• Overly complex features
• Steep learning curve
• Inaccurate data 

 

Pricing: Pendo has four plans: Base, Core, Pulse, and Ultimate. All have custom pricing.

 

9.  Product Fruits

Product Fruits is a user onboarding platform that allows users to create personalized guided product tours or onboarding checklists, set up triggers for adoption flows, and offer in-app tips and contextual support. They can also let customers report bugs in-app and incorporate an in-app help center for frequently asked questions.

Photo courtesy of Product Fruits

 

Key Features: 

• AI-generated walkthroughs: Generate product tours with artificial intelligence.
• AI writer: Generate onboarding content with AI.
• Checklist builder: Create onboarding checklists for onboarding flows.
• Tooltips: Highlight new features or offer contextual in-app support with tooltips.

 

What You Get:

Reviewers report liking:

• Easy set-up
• Helpful customer support
• Intuitive interface

 

What You Don’t: 

Reviewers report:

• Lacking content management features
• Limited customization options
• Buggy features

 

Pricing: Product Fruits has three pricing plans: Core, Boost, and Enterprise. Pricing is determined by the number of the customer’s product users.

 

10.  Stonly 

Stonly is a knowledge-focused customer service platform that also offers product tour options. With Stonly, users can create guides, product tours, checklists, and knowledge bases that are personalized to customers. It then provides contextually focused answers to both customers and agents and measures how customers are using the content they’ve been provided.

Photo courtesy of Stonly

 

Key Features: 

• Interactive guides: Make personalized guides embedded into products.
• Contextual product tours: Embed tours into products to pop up when certain triggers are activated.
• Stonly Widget: Embed the Stonly Widget to add interactive guides and support into a product.
• Knowledge base: Centralize content in a hub optimized by AI.

 

What You Get:

Reviewers report liking:

• Thorough customization options
• Efficient knowledge base
• Helpful customer support

 

What You Don’t: 

Reviewers report: 

• Email communication issues
• Steep learning curve
• Features are strictly limited in the lower-cost plans

 

Pricing: Stonly has two pricing plans: Small Business and Enterprise. Both have custom pricing.

 

11.  Userflow

Userflow is a user onboarding platform. Userflow works as a layer over your app or product. It offers product tours, checklists, surveys, resource centers, banners, announcements, and an AI chatbot assistant in-app. Userflow users can create workflows that can be personalized to their customers and build unique onboarding experiences.

Photo courtesy of Userflow

 

Key Features: 

• Flow Builder: Build unique onboarding flows.
• Resource Center: Access resources directly in a product or app with the Resource Center.
• Event tracking: Track how customers are engaging with a product.
• Segmentation and personalization: Tailor customers’ onboarding experience based on triggers users set. 

 

What You Get:  

Reviewers report liking:

• Number of integration options
• Little learning curve
• Helpful customer support

 

What You Don’t: 

Reviewers report: 

• AI chatbot has limited functionality
• Editing content can be buggy
• Lacking content management features

 

Pricing: Userflow has three pricing plans: Startup, Pro, and Enterprise. All pricing is determined by the Userflow user’s Monthly Active Users (MAU).

 

12.  UserGuiding

UserGuiding is a product adoption tool that also offers product tour software. This tool lets users build onboarding flows that sit on top of their products or applications. It also allows them to add in-app tooltips and other pop-up options to show off feature functionality and offer in-app support to customers.

Photo courtesy of UserGuiding

 

Key Features: 

• Resource Centers: Provide customers with in-app educational material.
• Announcement Modals: Set up announcements and updates in-app.
• Knowledge Base: Centralize all content and educational materials in one place.
• Analytics dashboard: Measure the effectiveness and engagement of onboarding content.

 

What You Get:  

Reviewers report liking:

• Intuitive interface
• Helpful customer support
• Simple content creation process

 

What You Don’t: 

Reviewers report:

• Software bugs
• Not good value
• Limited customization and functionality of certain features

Pricing: UserGuiding has three pricing plans: Basic, Professional, and Corporate. All pricing is determined by the UserGuiding user’s Monthly Active Users (MAU).

 

13. Userlane

Userlane is a digital adoption software. It measures how customers interact with a user’s software and then offers ways to improve the product’s adoption. Users can create interactive guides and communication flows and give customers contextual support through their products.

Photo courtesy of Userlane

 

Key Features: 

• Userlane Editor: Create, edit, manage, and update interactive content like tours and tips. 
• HEART Analytics: Utilize the HEART digital adoption framework of Happiness, Engagement, Adoption, Retention, and Task Success to measure a customer’s digital adoption rate.
• App Discovery: Learn what apps employees are using and how they are using them.
• AI targeting: Trigger promotions and other notifications to pop up at specific times.

 

What You Get:  

Reviewers report liking:

• Easy content creation
• Advanced customization options
• User-friendly interface

 

What You Don’t: 

Reviewers report: 

• Software bugs
• Limited functionality
• Overly complex features but a lack of some basic functions

 

Pricing: Userlane creates custom plans with custom pricing.

 

14. Userpilot

Userpilot is a product growth and adoption platform that utilizes product tours. This platform lets users build product tours for onboarding and introducing new features, track customer behavior, and capture user sentiment.

Photo courtesy of Userpilot

 

Key Features: 

• Event Autocapture: Automatically track customer events.
• WYSIWYG Builder: Build walkthroughs with a what-you-see-is-what-you-get (WYSIWYG) builder on top of a product.
• Granular segmentation: Segment users and trigger the most relevant content in-app.
• In-app surveys: Launch customizable surveys in-app.

 

What You Get:  

Reviewers report liking:

• Helpful customer support
• Easy set-up
• Advanced segmentation capabilities

 

What You Don’t: 

Reviewers report:

• Limited data analytics
• Non-intuitive interface
• Limited customization options

 

Pricing: 

• Starter: $299 per month
• Growth: $799 per month paid annually
• Enterprise: Custom pricing

 

15. WalkMe

WalkMe is a digital adoption platform that’s focused on helping its users adopt new software in their organizations, as well as helping customers adopt their products. WalkMe overlays over any application and enables users to create workflows that provide personalized guidance on using new applications or new features. 

Photo courtesy of WalkMe

 

Key Features: 

• Application usage: Measure how much employees and customers are using different applications.
• Workflow editor: Build, manage, and edit workflows.
• Workflow recommendations: Receive AI-driven tips in workflow builds.
• ActionBot: Utilize a conversational interface to answer questions and complete tasks for employees.

 

What You Get:  

Reviewers report liking:

• Ability to track multiple applications
• Number of integration options
• Robust analytics

 

What You Don’t: 

Reviewers report:

• Poor customer support
• Overly complex platform
• Steep learning curve

 

Pricing: WalkMe doesn’t publicly display pricing.

 

16. Whatfix

Whatfix offers three products: its digital adoption platform, its product analytics suite, and Mirror, which creates sandbox replicas of web applications. The digital adoption suite lets users create in-app workflows and guides and offer in-app self-help support. It also provides engagement and usage data. Product analytics offer event tracking and behavior data that fuel AI-powered insights. Mirror lets users make sandbox replicas, as well as guided product tours.

Photo courtesy of Whatfix

 

Key Features: 

• Mirror: Create sandbox replicas for hands-on app exploration, guided training, and product tours.
• In-App Guidance: Guide customers through using processes with in-app Flows, Task Lists, Smart Tips, Pop-Ups, and Launchers.
• Self-Help: Utilize Whatfix’s in-app resource center to pull from a customer’s knowledge base and provide contextual answers to users.
• Product Analytics: Auto-capture event tracking.

 

What You Get:  

Reviewers report liking:

• Helpful customer support
• Efficient Self-Help resource center
• Intuitive interface

 

What You Don’t: 

Reviewers report: 

• Steep learning curve
• Confusing and unnecessarily complex analytics dashboards
• Software bugs, particularly for Flows

Pricing: Whatfix has three pricing plans: Standard, Premium, and Enterprise. All have custom pricing.

 

How to Choose the Right Product Tour Software for Your Departments

Not every SaaS demo has the same goals, even among the same organization. Early on in the cycle, demos only need to be high-level. However, customers will need more information as they move through the funnel. 

There are ways to make effective demos for every stage and every department. 

Marketing: Wowing From First Look

Marketing needs a way to catch buyer’s attention and educate them without overwhelming them. 

Look for a tool that can:

• Provide early qualification: Reduce unnecessary demos with product tour software that offers automated demos and analyzes lead qualification for you. 
• Showcase authentic product experience: Provide potential buyers with a personalized view of your product. 
• Help you repurpose content: Turn demos into versatile marketing assets for blogs, social posts, and webinars.
• Capture viewer analytics: Learn how your audience is viewing your product tours to understand what’s standing out in your marketing and what might need to be improved.
• Integrate your campaigns: Embed demos into paid ads, emails, and landing pages for cohesive messaging.

 

Presales: Exploratory Research On Demand

Presales is a great and well-known use case for automating demos. Product tour software can take it one step further and allow sales engineers to turn their “Tell, Show, Tell” approach into a “Tell, Show, Tell, Try.” 

Look for a tool that can:

• Encourage hands-on exploration: Let buyers explore on their own to see what it’s like to use your platform.
• Customize the buyer experiences: Create a personalized product tour that boosts customer and product experience.
• Encourage comparison: Show how your product comes out ahead of the competition.
• Learn from visitors’ behavior: Track your audience intent data to improve your sales strategy, identify decision-makers, and see who is ready for the next steps.
• Book more qualified demos: Use intent data to qualify leads and reduce the amount of low-intent, unqualified demos.

 

Sales: Sticking the Landing on the Deal

Sales folks can send pre-recorded, self-service, and highly tailored demos that build rapport while empowering champions to sell internally.

Look for a tool that can:

• Demonstrate commitment: Be proactive with your buyer and show them you’re listening with data-driven tours that align with their pain points and priorities.
• Put buyers in the driver’s seat: Let your buyers explore on their own, at their own pace, giving them the self-service tools today’s buyers want.
• Assert a strong business case: Show why your product is the best in your market.
• Enable champions: Share easily distributable demos that buyers can forward to stakeholders.
• Upsell on additional features: Boost your deal size by showing your potential buyer new or additional features.
• Integrate easily: Sync demo interactions with CRM for seamless tracking and forecasting.

 

Customer Success: Onboarding, Implementation, and Beyond

Customer success using SaaS product demos shouldn’t be overlooked. There’s still plenty of work that has to happen even once the deal is signed. Many customers feel like they’ve been set adrift at sea since the sales/presales teams are focused back on revenue-driven operations. 

Look for a tool that can:

• Expedite onboarding and implementation: Use your product tour for a hands-on onboarding experience, letting your new buyer learn by doing.
• Create relevant and contextual guides: Create informative, contextualized content that your buyer can use throughout their onboarding experience.
• Pave the way for expansion and renewal: Provide data-backed insights to boost your chances of upselling and renewing to reduce churn.
• Encourage new feature adoption: Show customers new or underutilized features to improve adoption rates.
• Gather user feedback: Collect user data to improve feature rollouts, onboarding experiences, and much more.
• Turn users into champions: Empower your current users to become your champions, giving them the tools to share your product tours and demos with other potential buyers.

 

How to Create a Successful Product Tour

Once you’ve chosen your product tour software, how do you create an effective product tour? You want something engaging and interactive, sure, but you can go even further to build a tour that helps you educate and inspire your future champions.

1. Analyze Current User Patterns

Your users are already telling you what they want to see—but are you listening? Analyzing current user patterns can inform you of what your users love about you the most. turn that love into a tour that focuses on your key selling points.

2. Personalize Your Tours

No one wants to sit through a tour of features they’re never going to use. By personalizing your tours to specific use cases, you can help your buyers better envision what it would be like to use your product. The more personal your tour? The bigger your deal size, since more than 60% of consumers are willing to spend more when they’re provided with personalized sales interactions.

3. Keep it Concise

Information overload can make buyers feel more stressed and frustrated—and could even make them think negatively of your product. By keeping your tour more concise, you’re reducing the risk of information overload.

4. Add a Help Center

More buyers than ever today want self-service tools. A big reason why this change is happening is because more than 60% of today’s B2B buyers are millennials or Gen Z. These younger generations are more tech-savvy and more willing to use those skills to do their own research. 

Try to offer as many self-service features as possible in your product tours. A help center enables your buyers to find answers to their questions right away rather than making them wait for a response from your sales or customer support teams. A help center complements your product tour, letting viewers ask questions to further engage after their tour.

5. Analyze and Improve

Analyze how leads are interacting with your product tours so you can optimize your tours for future buyers. Some product tour software even offers AI-powered insights to tell you about those optimization opportunities. Such analytics dashboards might measure stakeholder discovery. If your product tour has a low stakeholder discovery, it might mean that your tour is not being shared in the proper channels or is not properly addressing the needs a stakeholder might have.

 

Watch Revenue Soar With the Best Product Tour Software 

Product tour software turns your demos into on-demand, interactive experiences. They help all your go-to-market teams, from marketing to presales to sales to customer success. If you’re looking for the best product tour software, you’re looking for Consensus. 

Consensus doesn’t just create interactive product tours—it’s the world’s first Product Experience Platform that builds a buying experience totally unmatched by the competition. Consensus helps your buyers buy how and when they want, which is what today’s B2B buyers expect. Your buyers get access to engaging product content, immersive tours, and other dynamic assets that un-complicate the B2B buying process.

Your buyers get demos on demand, while your go-to-market teams get in-depth analytics about what your buyers are up to, tracking their activity to tell you when they’re ready to take the next steps in the buying journey. The majority of the selling process happens without you, so let your product tour do the selling for you.

Your buyer can share product tours with key stakeholders, turning into your champion and ensuring the right eyes see your tour. It’s no wonder why Consensus users boost their stakeholder discovery, shorten their sales cycles, and have bigger deal sizes.