1,244Leads Converted from Demos |
17,000Marketing Demo Views |
280Hours Marketing Demo View Time |
They wanted a creative way to bring innovation to the marketing organization that would better connect with prospects and drive qualified engagement.
Taylor’s team noticed their presales and sales teams were using demo automation to bring product education and authentic experiences to buyers at scale. They implemented Consensus to transform the way their marketing team delivered product experiences in their marketing emails, in their outbound ad campaigns, in their collateral, and on their website. They created high-value marketing demos to invite prospects to see their product in action and offered a better experience.
Using Consensus demos transformed the way Frontline Education viewed the buying experience for a number of key solutions and how they generate leads. By making their “see it in action” product demo the primary CTA for their School Health Management solution on their website and using a lead gate instead of having users request a demo, gave prospects instant access to the information they wanted when they wanted it. It also built trust faster, and Taylor noticed that prospects were more willing to fill out a lead form knowing they were getting a demo on demand. This lower commitment CTA has led to more than 1,200 new leads and 280 hours of marketing demo view time automated through Consensus.
Frontline Education’s marketing demos have been viewed more than 17,000 times. This product-led mentality enhanced inbound lead generation, outbound campaigns, digital ads, and social media marketing by showcasing the value and benefits of the product earlier in the journey. Leads generated by Consensus demos now form an essential channel of Frontline Education’s demand generation strategy for nurturing and qualifying leads to pass to sales reps.