frontline education case study
Giving Customers What they Want When they Want it
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The results at a glance: 12 Months
Leads Converted from Demos
Marketing Demo Views
Hours Marketing Demo View Time
The Challenge
Innovating Marketing Strategy at a Mature Organization
They wanted a creative way to bring innovation to the marketing organization that would better connect with prospects and drive qualified engagement.
Frontline Education
The Solution
Product-led Growth with Consensus
Taylor’s team noticed their presales and sales teams were using demo automation to bring product education and authentic experiences to buyers at scale. They implemented Consensus to transform the way their marketing team delivered product experiences in their marketing emails, in their outbound ad campaigns, in their collateral, and on their website. They created high-value marketing demos to invite prospects to see their product in action and offered a better experience.
Frontline Education
The Results
Lower Barriers to Product Education
Using Consensus demos transformed the way Frontline Education viewed the buying experience for a number of key solutions and how they generate leads. By making their “see it in action” product demo the primary CTA for their School Health Management solution on their website and using a lead gate instead of having users request a demo, gave prospects instant access to the information they wanted when they wanted it. It also built trust faster, and Taylor noticed that prospects were more willing to fill out a lead form knowing they were getting a demo on demand. This lower commitment CTA has led to more than 1,200 new leads and 280 hours of marketing demo view time automated through Consensus.
Frontline Education
Product-led Growth at Scale
Frontline Education’s marketing demos have been viewed more than 17,000 times. This product-led mentality enhanced inbound lead generation, outbound campaigns, digital ads, and social media marketing by showcasing the value and benefits of the product earlier in the journey. Leads generated by Consensus demos now form an essential channel of Frontline Education’s demand generation strategy for nurturing and qualifying leads to pass to sales reps
Frontline Education
Key Takeaways
- Demo automation is an essential part of any PLG strategy.
- Making it easier to see the product in action leads to a better experience for the prospect.
- Replacing your “Request a Demo” CTA with a “See it in Action” CTA gives your prospects what they want when they want it.
