It’s official: B2B sellers have declared product demos to be the self-service tool most effective at closing deals. But without demo automation tools, creating product demos, let alone the personalized product demos that buyers want, would be challenging.
Enter: AI product demo tools and assistants, here to make demo creation faster, better, and more scalable. With the right AI product demo support, sellers can build more effective product demos that accelerate deals and drive revenue.
AI product demo tools are a type of demo automation software that uses artificial intelligence to help users create immersive, engaging demos with AI-powered assistance and features. These AI-enabled demo assistants streamline tedious, manual tasks and give sellers back their time through features like automated demo discovery, contextualized answer support, and demo improvement recommendations.
AI for the assist! How do AI-powered product demo assistants make demo creation (and a whole lot more) a breeze?
Fun fact that’s not really a lot of fun: Your sellers are spending less than 30% of their time actually selling. What eats up their time the most? Non-selling tasks like manually entering customer information, manually searching through intent data, sorting through demo libraries and other sales collateral, and other administrative tasks. AI-powered product demo assistants significantly shorten the time it takes to do tasks like these.
Today’s AI can process huge amounts of data, making billions or even trillions of calculations within just one second—which is just not something a seller would be able to do on their own. Consensus’ AI-powered demo assistant, Claraty, automatically finds the right demo for your buyers, saving sellers from having to dig through their content libraries in the hopes that they’ll eventually find the demo that’ll close the deal. Claraty understands your potential buyer and unpacks their data to find the perfect demo to move them down the funnel.
We’re big believers that AI doesn’t replace sellers—it empowers them. And the real differentiator in today’s sales landscape isn’t just whether AI is used, but how well it’s leveraged. AI-powered demo automation offers a big sales enablement boost by providing immediate assistance when and where a seller needs it—helping them stay ahead instead of falling behind.
Claraty finds contextualized answers to important questions immediately, saving sellers from having to search for answers themselves. Which is a big deal, considering a report from IDC found that workers are spending a whopping 30% of their week searching for and trying to understand data they need.
According to our 2025 Sales Engineering Compensation and Workload Report, most companies spend two hours or more on each demo—with some spending upwards of 12 hours on just one demo. Even two hours per demo would be a lot, considering that the same companies create at least between two and five demos per week.
AI-powered product demo assistants can help streamline content creation, eliminating manual tasks and adding helpful features that simplify demo optimization. Claraty identifies gaps in demo content and offers actionable insights for improving your demos. It helps teams boost demo quality and save time while creating the best demo possible.
Wouldn’t it be nice to have an expert in your pocket at all times, available whenever you need their expertise? We can’t shrink sales geniuses down to pocket-size—but we can get that expert help in the form of an AI-powered product demo assistant. Because AI can unpack vast amounts of data, it can be trained on a variety of sources. It can guide demo creation and optimization with industry insights as well as insights from buyer data and company knowledge bases.
Built on years of expertise and best practices, Claraty offers users proven strategies to optimize demos, ensuring content resonates with today’s buyer preferences and helps shorten sales cycles.
Now that we’ve talked about why an AI product demo tool and assistant is helpful, let’s get into the best of the best. What are the top AI-powered product demo assistants and tools on the market?
Consensus offers AI-powered product demo assistance and a whole lot more as a first-of-its-kind Product Experience Platform that helps users create unique, educational, inspiring, and truly engaging product experiences that optimize sales performance.
Consensus’ AI, Claraty, streamlines the demo creation process to save your sales teams’ time while also building better product experiences that target your buyers’ needs. With Claraty, users can:
By helping your sales teams find the perfect demo for each and every buyer, Claraty ensures that all users can unlock the full power of demo automation. It’s no wonder Consensus users have seen their stakeholder discovery rate increase by more than 50%, added $30 million in revenue related to demo automation, and shortened their sales cycle by 60%.
Key Claraty and AI features include:
Consensus’ other powerful features include:
Pros:
Cons:
Pricing: Consensus builds custom plans based on licenses and use cases. Contact the Consensus team to create your custom pricing plan.