AI has become the latest hot-button issue for sales, and for good reason. There are a lot of unknowns when it comes to the future of AI and what its responsibilities will be. We know there will always be human involvement, but what will it look like?
While we don’t have all the answers, we’re certain AI will never be able to replace the value that human interaction brings to the sales process. We see AI as a tool to assist the vital work you do every day for sales and presales by removing certain tedious actions.
According to the 2024 Sales Engineering Compensation and Workload Report, task misallocation, or time spent on low-value activities, is rising. This means sales engineers spend more time on tasks that don’t move the needle and slow the entire buying journey.
Instead of trying to power through these repetitive tasks, let AI do the bulk of the work with these four methods for streamlining your content creation.
1. Take the Guesswork Out of Content Improvement
We all wish we had a crystal ball to see what customers were thinking, but using AI in conjunction with your automated demos gives you the next best thing. With the automated demo’s built-in analytics, you’ll have records of what sections your customers interacted with the most. Then, AI will combine and analyze all the data to give you the big picture of how buyers interact with each piece of content.
Using those insights provided by AI, you’ll be able to test which interactive demos are catching your buyer’s eye more accurately. And it goes further than the topics covered. AI can also compare demo watch data with conversational word analysis to give you a snapshot of what is top-of-mind for your buyers in seconds. With these deep insights, you can improve poor-performing demos and produce templates based on the optimum customer experience.
2. Remove Tedious Demo Tasks
Even the best demos benefit from some finishing touches. Captions, translations, titles, chaptering—the list goes on for everything you must do before you can mark your demo video complete. Now multiply that by every demo you’re recording, and you have a significant chunk of time.
AI can do this automatically, so you spend less time editing, refining, transcribing, and translating. Then, you can focus on what matters most: creating demos that guide your buyers through their buying journey. When you use AI to help automate these repetitive tasks, you get that time back to spend on better activities.
Come see how easy buying can be.
3. Search Beyond Keywords
Finding that one demo you need can be a hassle, especially if you’re looking for one specific clip not listed in the title. With the help of AI, you can search past the keywords in the title, description, or tags and search through the actual content itself.
This kind of deep search allows you to surgically find content when it’s most important, for example, when auditing your demos for GDPR compliance. AI can even delve into your knowledge base, giving you a complete look into your entire body of work without finding each piece yourself.
4. Update Content Without Digging
Once you have a demo library put together, you have to go through the unending task of maintaining that library. Whether it’s a change in how a feature works, updating your logo, or a new product launch, you’ll have to occasionally update your videos. Instead of going through each demo one at a time, use AI to make all the changes at once.
It’s the automated demo version of the find-and-replace feature. You specify which demos need the changes and let AI make the swap for you. This is great for those times when you need to make a change in multiple areas but don’t have the time to dig through every demo folder or when you have demos in multiple saved locations.
Another Tool in Your Belt
We know the concept of AI can be concerning to think about and daunting to undertake, but it doesn’t have to be. We don’t think AI is going to replace sales anytime soon. Instead, we believe AI will only enhance the experience and creativity each presales professional brings to their presentations.
It’s another tool in your belt to help you spend more time on high-impact activities that move the needle. For more ways tools like AI and automation can help you streamline your content creation, explore our extensive resource center, view a webinar, or even watch your own demo on demand.
