According to Gartner, 80% of B2B sales interactions between companies and potential buyers happen in digital channels. And Forrester found that the number of those interactions is also increasing—with enterprise deals taking 27 or more interactions before closing.
With all these interactions, it’s essential to create a cohesive, accurate story for your buyers. The right product experience can act as the thread that ties these touchpoints together, ensuring every interaction reinforces your value and aligns with the buyer’s goals. Think of it as your product’s best first impression: Buyers who experience your product in action are more likely to trust it, understand its benefits, and envision its role in solving their problems.
How do you create an unforgettable product experience? With product experience software that captures attention, builds trust, and inspires. This software can showcase your solution in its best light while allowing buyers to explore it on their terms—without pressure from sales reps. Whether it’s interactive demos, self-guided tours, or personalized walkthroughs, the right product experience software bridges the gap between curiosity and confidence.
Let’s dive into exactly what product experience means and where to find the best product experience software on the market.
TL;DR? We’ve got you. Here’s a quick overview of the product experience software discussed below.
Product experience, sometimes shortened to PX, covers every part of a customer or potential customer’s journey with a specific product. It’s the entirety of how they interact with the product, starting from the moment they first interact with it rather than from the moment of purchase.
While product experience encompasses the full journey a customer or buyer takes with a product—from discovery to adoption and beyond—user experience (UX) hones in on the design, usability, and functionality of the product itself. PX is about the what and why of the journey, while UX focuses on the how.
Let’s say you have a high cart abandonment rate. Product experience would look at the entire buyer journey, exploring whether your messaging, product demos, or pricing structure align with customer expectations. User experience, on the other hand, would dive into the checkout screen design, identifying friction points in the interface and making changes to encourage the buyer to move from placing items in the cart to completing their purchase.
Compared to PX, customer experience (CX) focuses less on the product and how your users interact with it and more on how your customers interact with your company as a whole. In addition to how they use the product, customer experience encompasses how they connected with your sales team, how your marketing engaged them, and how your customer support helped them.
A great product experience can lead to a great customer experience. Every time your buyer connects with your sales team to talk about your product, goes through a product demo, and explores your product for onboarding, you’re building both your PX and CX.
Product experience software assists with product experience management (PXM). It helps with managing, tailoring, and improving the entire experience a customer or potential customer has with a product. It utilizes product data to deliver a product experience in which the user finds personalized, informative, engaging, and customer-focused interactions.
Benefits of using product experience software include:
When we talk about product experience software, you might also hear it called product tour software. Essentially, this type of interactive demo software provides guided walkthroughs that lead users through specific parts of a product’s interface and functionality.
Product tour software has two main types: buyer experience product tours and onboarding and adoption product tours. The former supports your sales team in demonstrating your product to potential buyers. The latter is used for walking a new buyer through your product and increasing the adoption rate of your features.
B2B buying gets a lot easier with this buyer experience-focused product experience software. Which are the best?
Consensus is your guide to creating unique, educational, inspiring, and truly engaging product experiences. Its product tour software lets you create interactive product tours with engaging video demos, dynamic product content, and all the assets you need to make buying simple.
Consensus gives your buyers the power to envision using your platform while inspiring them to become your future champions. They can personalize their own product tour journey by telling the platform what features they want to see most, and then the platform delivers a custom tour built just for their needs.
As your champions and stakeholders go through the product tours, you receive crucial intent data that informs how you build your product experience. This intent data tells your sellers when and how to move your buyers to the next steps. Consensus users see shorter sales cycles, bigger deals, more deals—and overall better relationships with their buyers.
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Pricing: Consensus builds custom plans based on licenses and use cases.
Get started with a product experience software that’s trusted by 50% of the top 30 software companies in the world.
Storylane is an interactive product tour software that lets users create guided product tour demos and sandbox solutions via a browser extension. The platform uses artificial intelligence to add interactive features, analyze intent data, and build customized demo flows.
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Navattic is a product tour software that lets users create self-guided tours that mimic their actual software. Users clone their application to capture their screens and then personalize the tours. They can also create unique share links and track analytics.
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Walnut uses a browser extension to capture software screens and create interactive demos. Walnut offers guided structures, or templates, that users can edit by replacing text, integrating graphs and charts, and adding notes.
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Chameleon is a product adoption platform where users can build product tours for selling and onboarding and then add interactive features like banners, lightboxes, and videos. Users can also add content to their product through Chameleon, like embeddable cards and tooltips.
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Pricing: Chameleon has four pricing plans: HelpBar, StartUp, Growth, and Enterprise. All pricing is determined by your Monthly Tracked Users (MTUS).
Let’s look at best product experience software that’s focused more on existing and new users rather than potential buyers.
Pendo is a product experience platform focused on feature adoption where users can create guides for customers to adopt a product, engage customers with messaging functions, track analytics and customer sentiment, and study a customer’s session.
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Pricing: Pendo has four plans: Base, Core, Pulse, and Ultimate. All have custom pricing.
UserGuiding is a product adoption tool that lets users build onboarding flows that sit on top of their products or applications. They can also add in-app tooltips and other pop-up options to highlight features to existing customers.
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Pricing: UserGuiding has three pricing plans: Basic, Professional, and Corporate. All pricing is determined by the UserGuiding user’s Monthly Active Users (MAU).
Appcues is a product adoption software that incorporates product tours into the onboarding experiences. Appcues uses personalized welcome flows and targeted checklists to build a customized onboarding journey. It also offers tools to announce new features to already onboarded customers, tracks user adoption and feedback, and provides advanced integration options.
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Pricing: Appcues has three pricing plans: Essentials, Growth, and Enterprise. All pricing is determined by the number of team members, features included, and an Appcues user’s product’s monthly users.
Product Fruits is a user onboarding platform that creates personalized guided product tours or onboarding checklists. Users can set up triggers for adoption flows and offer in-app tips and contextual support. They can also let customers report bugs in-app and incorporate an in-app help center for frequently asked questions.
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Pricing: Product Fruits has three pricing plans: Core, Boost, and Enterprise. Pricing is determined by the number of the customer’s product users.
WalkMe is a digital adoption platform that overlays over any application and lets users create workflows that provide personalized guidance on using new applications or new features. Users can measure software usage, both by their own employees and their customers. It can also help reduce manual tasks with AI.
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Pricing: WalkMe doesn’t publicly display pricing.
We’ve talked about buyer experience-focused product experience software. We’ve talked about customer-focused product experience software. But product experience software can do a lot, like these other unique applications.
Best for: Marketing campaigns and feature testing
Optimizely is a digital product experience platform built with marketing in mind. The platform lets marketing teams create and manage content, test products and features on their audience, collect data on potential buyer interactions, and personalize user experiences.
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Pricing: Optimizely builds custom pricing plans based on features and use cases.
Best for: Content management
Adobe Experience Manager is a product experience manager with multiple products in its suite. It offers content and digital asset management, the ability to integrate forms into products, a documentation publisher, and a learning management system (LMS). It creates one location for content and assets, which helps keep messaging consistent and prevent content silos.
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Best for: Product improvement
Sprig is an AI-driven product experience platform where users can see how their customers are using their products, get feedback directly from buyers, and receive AI insights and recommendations. It can show users areas for improvement to boost product and feature adoption.
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Best for: Creating consistent messaging
Salsify is a product experience platform that lets users centralize all product content, deliver unified product experiences across the digital world, and automate manual processes. With this platform, users can use Salsify’s features to create their own content, as well as build a place to store this content where it’s accessible to all buyer-focused teams.
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Pricing: Salsify does not publicly display pricing.
According to McKinsey, companies that focused on experience-led growth by improving their product and customer experience more than doubled their revenue compared to companies that didn’t. By providing an engaging, hands-on journey, you can shape a better customer experience—starting from their very first interaction and continuing through renewals, upsells, and years of loyal advocacy.
With Consensus, you get the best product experience software, designed to create one killer buying journey. Consensus lets you leverage the power of personalization by allowing your potential buyers to tell the platform what features they care about the most. From there, Consensus builds a unique product tour that helps them envision their future success on your platform.
Consensus also gives your future champions the tools to share their tours with key stakeholders, boosting your stakeholder discovery and significantly cutting down your sales cycle length.
The result? Better buyer relationships, more sales, and bigger deals.