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Interactive product tours that deliver a personalized, hands-on experience, 24/7.

Create engaging demos in minutes with AI and learn exactly what each prospect cares about.



Interactive Product Tours

Maximum engagement, minimal effort.

 
70% of buyers prefer self-serve demos to live demos, so give them what they want - toss them the keys and let them take your product for a spin. Consensus automates the creation of interactive product tours so that your buyers can actively experience the benefits and value of your product. 

  • 50%

    more stakeholder
    discovery

  • 6x

    conversion rates

  • 30%

    faster close

See a tour in action

Interactive Product Tours

Create a tour in minutes with a AI

Click through your product and describe what you want the audience to experience; Consensus AI will take it from there, including capturing the visuals, writing the script, and narrating the script in any major language.

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Effortlessly Personalize

A simple prompt can update your tour to be customized to your prospect, including company name, industry, language, and more.

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Understand your buyer

Gain granular visibility into buyer intent by seeing exactly where prospects click, linger, or drop off within the tour.

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Share anywhere, endlessly

Share directly via public link, embedded on your website, or in a Consensus Demoboard for fast, scalable accessibility.
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Receive instant feedback

Prompt buyers to add comments, ask questions, and react to content in real time. Instant notifications keep you updated so that nothing is missed.

Use Cases for Interactive Product Tours

Empower your revenue teams with product tour software that provides a best-in-class, full-funnel product experience.

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    Marketing

    Convert leads at scale with product demos on your website that convert hundreds of inquiries into MQLs and PQLs weekly.

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    Sales

    Be the first to demo and build buyer confidence with user experiences and reinforce value to improve win rates by 20%.

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    Presales

    Scale features across your customer base, introduce complementary products, and enhance product storytelling between live calls with assets your buyers can view and share asynchronously.

Product Tour Software Features for an Unmatched Buyer Experience

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    Interactive Elements

    Add HotSpots and Target Areas to highlight key product features and tell your story more fully with text, video, and audio explainers.

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    Automated Discovery

    Guide your audience with automated discovery questions that ensure the best tour for each individual, while providing you with valuable buyer insight. 

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    AI Led Creation

    Let AI take the lead in tour creation, and personalize existing tours endlessly with a simple prompt.
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    Live Demo Mode

    Enable anyone at your company to demo live in a controlled environment with guide rails to ensure success. 

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    Mobile Friendly

    Ensure an engaging, fully functional experience for your audience, regardless of their device.
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    Privacy First

    Blur PII or any other sensitive information to ensure that your tours are secure and compliant.  

Interactive Product Tour FAQs

What is a product tour?

A product tour is an interactive demo that lets buyers explore your product at their own pace. With an interactive product tour, buyers can learn about the key functionality of your product and envision how your product solves their pain points.

How effective are interactive product tours?

Engaging product tours allow your buyers to unpack the benefits of your product on their own. These interactive tours turn your prospects into product-qualified leads —who are far more likely to convert than other leads.

Of course, the effectiveness of the tour depends on what product tour software you use. Users of Consensus’ interactive product tour software have seen their stakeholder discovery rate increase by over 50%, shortened sales cycle length by nearly 80%, reduced the need for unqualified demos by 90%, and added $5 million in net new qualified pipeline

What are important features of product tour software?

Important features of product tour software include:

  • Capture technology: The best product tour software makes it easy to capture your product’s functionality. With Consensus, you can either capture product screen shots or record actions directly in your software with the platform’s Chrome Extensions.

  • Customization options: Product tours should tell the story of your product—and who can tell that story better than you? With customization options, you can ensure you’re sharing the story you want to tell. Plus, customization options let you build more personalized product tours, focused on the features each buyer wants to see most.

  • Guidance options: Your buyers can engage with your interactive product tours when you’re not there with them. Guidance options, like Consensus’ Hotspots and Target Areas, let you lead them through your product tour without you needing to be there to do it.

  • Ability to share: The typical B2B purchase has six to 10 stakeholders, which is why it’s crucial for interactive product tour software to boost your stakeholder discovery rate. Consensus creates one location for all of your buyer’s demos and product tours, making it simple for your champions to share your interactive demos with key stakeholders.

  • Advanced analytics: Interactive product tour software should help you continuously improve your buyer interactions. With advanced analytics, you can discover new opportunities to connect with your buyers and key stakeholders. Consensus’ Demolytics analyzes your buyer group, tracks individual demo and tour engagement, pinpoints who your champions are, and highlights the sales effectiveness of each of your sellers.

Why are product tours important?

Interactive product tours are a self-service tool—which nearly 100% of buyers want during the buying journey. They support buyer enablement by allowing buyers to essentially sell themselves on your product.

Your sellers get back valuable time—while shortening sales cycles, reducing the number of unqualified demos, boosting conversion rates, and increasing deal sizes.

What is a product walkthrough?

A product walkthrough is a guided program in which the user walks through a series of predefined steps that explain a specific feature or functionality. Product walkthroughs differ from product tours as the steps of a walkthrough are preconfigured and typically not customized to each user and their use case. An interactive product tour is more customizable and tailored to specific use cases and pain points.

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