The needs of today’s B2B buyers look very different than they did even a few years ago. These modern buyers are all about taking the reins, with 75% of B2B buyers preferring self-service and independently researching solutions before engaging with sales teams. It’s a clear message: they want autonomy! This means presales, sales, and other customer-facing teams need tools and strategies that make it easy for buyers to take control.
One of the most effective solutions? Demo automation software. Your entire revenue team can use demo automation to personalize demos to fit unique use cases, help buyers envision themselves using your product, and inspire them to go from a buyer to your newest champion—all without needing a traditional, resource-intensive live demo.
The right demo automation software saves your team valuable time while allowing buyers to explore your product at their own pace. Let’s review the best demo automation software on the market and how you can use them to show buyers why your product is the perfect fit.
B2B buying used to be a linear process—but it’s not anymore. Today’s deals typically involve 6-10 stakeholders and enterprise deals can take over a year to close—with 27 or more interactions along the way.
All that complexity? It can leave buyers feeling totally overwhelmed and a bit lost. They want to guide their own research and decision-making process, but they often lack the tools to find the product that best fits their needs…all while your GTM teams struggle to keep up with live demos with potentially unqualified buyers.
Enter: demo automation software. Demo automation tools are specialized platforms that create personalized product demonstrations on demand. Buyers can interact with your product at their own pace and learn all your product’s capabilities. And it’s not just a game-changer for buyers! Sales, pre-sales, marketing, and even customer success teams can use demo automation software to streamline and speed up the demo process.
The best demo automation tools can:
Not all demo automation software are created equal. Different types include:
Demo automation tools are the secret weapon your whole go-to-market team will love. For presales and sales, they’re a total game-changer, making it easy to show off why your product stands out. Marketing? They get fresh, exciting ways to engage your target audience. And customer success? They can create smooth, standout onboarding experiences that get customers hooked from day one.
Here are just a few of the benefits of using demo automation software:
When you invest in demo automation software, everyone from your customer success managers to your account executives is sure to thank you.
But what tool will they love the most? Let’s review some of today’s best demo automation software tools.
Consensus is a demo automation software that lets you create interactive, automated demos. The platform combines the benefits of video demos and product tours to create a demo experience that turns buyers into your biggest champions.
Consensus provides flexible solutions, from on-demand videos to interactive product tours to live product demonstrations. You can personalize your buyer’s journey at every stage and move your high-interest and high-value clients along with lead forms and CTAs integrated right into your interactive demos–resulting in you capturing leads at rates four times higher than standard landing pages. And did we mention that you’ll also get three times the engagement that you would get on static or over-produced videos?
Use Consensus throughout the entire buying journey:
Pricing: Pricing is determined by the user roles and the license quantity. You can build your own pricing plan by contacting the Consensus team.
Customers love: Unique buyer insights, ease of use, flexibility, time-saving features, and an improved buyer experience
Consensus users see 50% larger deal sizes, double their number of deals, and reduce their sales cycle by 30%. G2 ranks them as the #1 demo automation platform in the world.
Ready to take your demo-building to the next level?
Storylane is an interactive product demo software that lets users create guided demos and sandbox solutions. Storylane uses artificial intelligence to add interactive features, analyze intent data to qualify leads and build customized demo flows. Users can also record their demos via Storylane’s browser extension.
Photo courtesy of Storylane
Pricing:
Storylane has five pricing plans:
Customers love: User-friendliness and simplicity
Navattic is an interactive demo creator that lets users create self-guided demos that mimic their software. Users clone their application, edit their capture to add personalized prompts, create a share link, and track viewership and engagement. The share link can be sent via email or embedded straight onto a website.
Photo courtesy of Navattic
Pricing:
Navattic has four pricing plans:
Customers love: Ease of use and customer support
Walnut uses a browser extension to capture software screens and create interactive demos. Walnut offers guided structures, or templates, that users can edit by replacing text, adding graphs or charts, and adding notes. They can share the demo videos on their website, integrate them into sales enablement tools, or present them live during calls.
Photo courtesy of Walnut
Pricing:
Walnut has three pricing plans:
Customers love: Customer support and customization options
Reprise lets users create live demos, interactive product tours, and sandbox environments. Users can choose between screen or application capture and populate demos with information based on datasets from their clients. They can build demo workflows tailored to their brand or personalized to their buyer.
Photo courtesy of Reprise
Pricing: Reprise doesn’t publicly display pricing and creates custom plans.
Customers love: Easy demo creation and helpful customer support
Coast is built for API products or products without a traditional user interface. Users can create interactive demos that show both the back and front end of your product. They can generate custom links for each demo they send to provide a unique experience to each viewer and track their analytics.
Photo courtesy of Coast
Pricing: Coast doesn’t publicly share pricing and creates custom plans.
Customers love: Ease of use
Demoboost is a product demo software that lets users capture their screens in various ways and then edit the recordings for different buyers. From there, they can build a library of interactive demos and integrate them into other sales enablement tools. Demoboost users can also access engagement metrics including who’s watching their demos, the average completion rate, and net promoter score.
Photo courtesy of Demoboost
Pricing: Demoboost doesn’t publicly display pricing and creates custom plans.
Customers love: Ease of use and visual quality
Demostack lets users clone their product’s front end and back end to showcase all sides of their platform. From there, they can tailor each demo to their buyers’ use cases by highlighting specific features and populating their demo with buyer data. Demostack lets users enable their buyers to explore sandboxes that can be shared and collaborated upon, as well as bundle all demo presentation tasks and content into Demo Playbooks.
Photo courtesy of Demostack
Pricing: Demostack creates custom pricing plans starting at $55,000 per year.
Customers love: Engagement and customization features
Omedym turns existing content into interactive demos and digital sales rooms that create a hub for demos and additional content. The platform uses natural language processing to make content searchable and offers buyer analytics.
Photo courtesy of Omedym
Pricing:
Omedym has two pricing plans:
Customers love: Content management options
Saleo lets users build interactive demos and provide live demos. During live demos, users can show off their live product, populated with real-time data. For pre-configured demos, Saleo uses Saleo Capture to capture live presentations and add interactive features to create a demo that can be used again.
Photo courtesy of Saleo
Pricing: Saleo doesn’t publicly share pricing and creates custom pricing plans.
Customers love: Data integration and ease of use
TestBox is an interactive demo and sandbox (proof of concept) solution that lets users replicate their product and enable buyers to test out their platform. It uses AI to auto-populate sandboxes with their viewer’s data so it can mimic their use cases.
Photo courtesy of TestBox on G2
Pricing: Pricing is determined by users, use cases, and additional features, with plans starting at $44,750 per year.
Customers love: Data integration and ease of use
The right demo automation features can take demo creation from time-consuming and inconsistent to scalable, impactful, and, dare we say, easy. Here are demo automation features to look for:
More than 80% of sales teams using AI saw revenue growth this year. AI-powered demo automation software can offer improved personalization, advanced demo video analytics, easier content creation, and more qualified leads—at much faster speeds.
Look for demo automation tools that integrate easily into your tech stack. You should easily be able to share your demo via email, messaging apps, your website—or anywhere else you connect with your buyers.
More than 70% of consumers expect personalized interactions with sellers. Your demo automation software tool should offer ways to tailor each demo to suit your buyers’ needs and use cases. Whether through dynamic content selection, personalized welcome messages, or custom demo paths based on buyer preferences, flexible customization ensures your demos feel relevant and valuable to each buyer.
With in-depth analytics, you get a crystal-clear view of how buyers are really connecting with your product. With detailed insights on viewer engagement, like which features they explored, how long they watched, and who they shared it with. Armed with this intel, you can spot the decision-makers, qualify leads based on real intent, and prioritize those high-potential follow-ups.
This level of detail lets your team fine-tune your messaging, personalize outreach, and speed up deal cycles by focusing on the buyers who are truly invested.
Demo automation software is your key to unleashing the full potential of your product and turning more buyers into loyal customers. With Consensus, you’re not just upgrading your demos—you’re transforming the entire buying experience for both your teams and your buyers.
Consensus provides a truly personalized experience with authentic, secure, and reusable demos on demand.
The platform’s full-funnel solution takes it to the next level by:
Remove the barriers preventing buyers from accessing your product so you can deliver the best buying experience.