The needs of today’s B2B buyers look very different than they did even a few years ago. These modern buyers are all about taking the reins, with 75% of B2B buyers preferring self-service and independently researching solutions before engaging with sales teams. It’s a clear message: they want autonomy! This means presales, sales, and other customer-facing teams need tools and strategies that make it easy for buyers to take control.
One of the most effective solutions? Demo automation software. Your entire revenue team can use demo automation to personalize demos to fit unique use cases, help buyers envision themselves using your product, and inspire them to go from a buyer to your newest champion—all without needing a traditional, resource-intensive live demo.
The right demo automation software saves your team valuable time while allowing buyers to explore your product at their own pace. Let’s review the best demo automation software on the market and how you can use them to show buyers why your product is the perfect fit.
Key Takeaways on the Best Demo Automation Software
- Demo automation tools cater to the modern buyer’s preference for self-service by enabling them to explore products independently.
- The best demo automation software can shorten the sales cycle, save your teams time, and improve buyer engagement.
- Look for features like AI and automation, advanced data analytics, and customization to deliver the best demos.
What is Demo Automation Software?
B2B buying used to be a linear process—but it’s not anymore. Today’s deals typically involve 6-10 stakeholders and enterprise deals can take over a year to close—with 27 or more interactions along the way.
All that complexity? It can leave buyers feeling totally overwhelmed and a bit lost. They want to guide their own research and decision-making process, but they often lack the tools to find the product that best fits their needs…all while your GTM teams struggle to keep up with live demos with potentially unqualified buyers.
Enter: demo automation software. Demo automation tools are specialized platforms that create personalized product demonstrations on demand. Buyers can interact with your product at their own pace and learn all your product’s capabilities. And it’s not just a game-changer for buyers! Sales, pre-sales, marketing, and even customer success teams can use demo automation software to streamline and speed up the demo process.
The best demo automation tools can:
- Turn videos and screen captures into interactive, on-demand demos
- Craft customized demo journeys tailored to each buyer’s role, industry, or needs
- Personalize demos to individual buyers and showcase specific features relevant to them
- Capture buyer intent data to inform sales follow-ups
- Add interactive features to keep buyers engaged throughout the demo
- Create a smooth transition from demo engagement to the next steps in the pipeline
- Guide new clients through onboarding by delivering product education asynchronously
Types of Demo Automation Software
Not all demo automation software are created equal. Different types include:
- Video demos: Video demos are recorded videos that showcase a product in action, often featuring a product expert or team member guiding viewers through key features and benefits. These demos work for buyers who want a quick, pre-recorded overview—without requiring real-time interaction. They’re typically easy to distribute in marketing emails, on websites, or in sales enablement platforms to give buyers accessible and informative content.
- Interactive video demos: Demo automation software can enhance standard video demo by adding interactive capabilities, embedding CTAs, and building different workflows for different types of buyers. These clickable, engaging tutorials enable buyers to explore a product on their own terms.
- Product tours: Product tours are guided walkthroughs that lead buyers through specific parts of the product’s interface and functionality. These tours often highlight important features and provide step-by-step instructions. They can be valuable during the marketing and selling phases and extremely helpful when onboarding new clients. Demo automation software simplifies the creation of product tours by automatically capturing screen activity and building out an interactive experience, which can save teams time and engage clients more effectively.
- Sandbox solutions: Sandbox solutions, also called proof of concepts, are types of interactive demos in which your buyer can interact with your product in a controlled environment. They can help sellers qualify leads and become hands-on with a product after a demonstration. These tools can be created and sent to buyers by using live product accounts or by cloning the product’s code.
Benefits of Demo Automation Software
Demo automation tools are the secret weapon your whole go-to-market team will love. For presales and sales, they’re a total game-changer, making it easy to show off why your product stands out. Marketing? They get fresh, exciting ways to engage your target audience. And customer success? They can create smooth, standout onboarding experiences that get customers hooked from day one.
Here are just a few of the benefits of using demo automation software:
- Shortening the sales cycle: Companies using demo automation software see almost 80% shorter sales cycles. Why? Demo automation software can reduce demo lag time, eliminate unqualified demos, reduce the need for live demos, and streamline follow-ups by tracking buyer engagement with each demo. This efficiency shortens the overall timeline from initial interest to close.
- Reducing the number of live demos: Companies that use demo automation report needing fewer live demos to close a deal since buyers can investigate the product on their own time. It also avoids repeat demos by enabling buyers to share a demo with stakeholders and other decision-makers.
- Boosting the total number of demos: Finding time for a live call can be a huge bottleneck in sales. With automated demo software, sales reps can send demos for buyers to experience at their own pace—so limitless demos can happen at the same time.
- Removing the number of unqualified demos: Research shows that 30% of presale demos are unqualified. Demo automation software can vet your leads by showing them pre-configured demos. Then, it tracks their intent data to tell you when they’re ready for next steps.
- Improving buyer enablement: Demo automation software boosts buyer enablement by letting them self-educate on your product. You guide them through their journey, but they do it at their own pace, allowing them to gain a deeper understanding of how your product fits their needs before they engage with sales.
- Tracking buyer intent data: Buyer intent data can improve the overall buyer experience, boost win rates, and shorten sales cycles. This data—which includes metrics like how many times your demo was shared with a stakeholder or the average amount of time your viewer spends watching your demo—tells you whether your buyer is ready to move forward in the buying process.
The Best Demo Automation Software Tools
When you invest in demo automation software, everyone from your customer success managers to your account executives is sure to thank you.
But what tool will they love the most? Let’s review some of today’s best demo automation software tools.
1. Consensus
Consensus is a demo automation software that lets you create interactive, automated demos. The platform combines the benefits of video demos and product tours to create a demo experience that turns buyers into your biggest champions.
Consensus provides flexible solutions, from on-demand videos to interactive product tours to live product demonstrations. You can personalize your buyer’s journey at every stage and move your high-interest and high-value clients along with lead forms and CTAs integrated right into your interactive demos–resulting in you capturing leads at rates four times higher than standard landing pages. And did we mention that you’ll also get three times the engagement that you would get on static or over-produced videos?
Use Consensus throughout the entire buying journey:
- Give your presales team 30% or more time back in their week to make a real impact on revenue.
- Level the playing field for your sales teams by giving your reps access to powerful assets they can send on demand while they sleep, buyer, or work their deals.
- Encourage your lead gen team to use demos that break through the noise by turning your product into your best performing asset.
- Remove the friction and frustration of software buying by placing the product at the center of your marketing team’s efforts.
- Support your customer success teams with demos that communicate key product updates and new best practices so all your clients are successful.
Pricing: Pricing is determined by the user roles and the license quantity. You can build your own pricing plan by contacting the Consensus team.
Customers love: Unique buyer insights, ease of use, flexibility, time-saving features, and an improved buyer experience
Consensus users see 50% larger deal sizes, double their number of deals, and reduce their sales cycle by 30%. G2 ranks them as the #1 demo automation platform in the world.
Ready to take your demo-building to the next level?
2. Storylane
Storylane is an interactive product demo software that lets users create guided demos and sandbox solutions. Storylane uses artificial intelligence to add interactive features, analyze intent data to qualify leads and build customized demo flows. Users can also record their demos via Storylane’s browser extension.
Photo courtesy of Storylane
Pricing:
Storylane has five pricing plans:
- Basic: Free
- Starter: $40 per month
- Growth: $500 per month
- Premium: $1,200 per month
- Enterprise: Custom pricing
Customers love: User-friendliness and simplicity
3. Navattic
Navattic is an interactive demo creator that lets users create self-guided demos that mimic their software. Users clone their application, edit their capture to add personalized prompts, create a share link, and track viewership and engagement. The share link can be sent via email or embedded straight onto a website.
Photo courtesy of Navattic
Pricing:
Navattic has four pricing plans:
- Starter: Free
- Base: $600 per month
- Growth: $1,200 per month
- Enterprise: Custom pricing
Customers love: Ease of use and customer support
4. Walnut
Walnut uses a browser extension to capture software screens and create interactive demos. Walnut offers guided structures, or templates, that users can edit by replacing text, adding graphs or charts, and adding notes. They can share the demo videos on their website, integrate them into sales enablement tools, or present them live during calls.
Photo courtesy of Walnut
Pricing:
Walnut has three pricing plans:
- Lite: $9,200 per year
- Pro: $20,000 per year
- Enterprise: Custom pricing
Customers love: Customer support and customization options
5. Reprise
Reprise lets users create live demos, interactive product tours, and sandbox environments. Users can choose between screen or application capture and populate demos with information based on datasets from their clients. They can build demo workflows tailored to their brand or personalized to their buyer.
Photo courtesy of Reprise
Pricing: Reprise doesn’t publicly display pricing and creates custom plans.
Customers love: Easy demo creation and helpful customer support
6. Coast
Coast is built for API products or products without a traditional user interface. Users can create interactive demos that show both the back and front end of your product. They can generate custom links for each demo they send to provide a unique experience to each viewer and track their analytics.
Photo courtesy of Coast
Pricing: Coast doesn’t publicly share pricing and creates custom plans.
Customers love: Ease of use
7. Demoboost
Demoboost is a product demo software that lets users capture their screens in various ways and then edit the recordings for different buyers. From there, they can build a library of interactive demos and integrate them into other sales enablement tools. Demoboost users can also access engagement metrics including who’s watching their demos, the average completion rate, and net promoter score.
Photo courtesy of Demoboost
Pricing: Demoboost doesn’t publicly display pricing and creates custom plans.
Customers love: Ease of use and visual quality
8. Demostack
Demostack lets users clone their product’s front end and back end to showcase all sides of their platform. From there, they can tailor each demo to their buyers’ use cases by highlighting specific features and populating their demo with buyer data. Demostack lets users enable their buyers to explore sandboxes that can be shared and collaborated upon, as well as bundle all demo presentation tasks and content into Demo Playbooks.
Photo courtesy of Demostack
Pricing: Demostack creates custom pricing plans starting at $55,000 per year.
Customers love: Engagement and customization features
9. Omedym
Omedym turns existing content into interactive demos and digital sales rooms that create a hub for demos and additional content. The platform uses natural language processing to make content searchable and offers buyer analytics.
Photo courtesy of Omedym
Pricing:
Omedym has two pricing plans:
- Private Digital Sales Room: $120 per month
- Website Digital Sales Room: $600 per month
Customers love: Content management options
10. Saleo
Saleo lets users build interactive demos and provide live demos. During live demos, users can show off their live product, populated with real-time data. For pre-configured demos, Saleo uses Saleo Capture to capture live presentations and add interactive features to create a demo that can be used again.
Photo courtesy of Saleo
Pricing: Saleo doesn’t publicly share pricing and creates custom pricing plans.
Customers love: Data integration and ease of use
11. TestBox
TestBox is an interactive demo and sandbox (proof of concept) solution that lets users replicate their product and enable buyers to test out their platform. It uses AI to auto-populate sandboxes with their viewer’s data so it can mimic their use cases.
Photo courtesy of TestBox on G2
Pricing: Pricing is determined by users, use cases, and additional features, with plans starting at $44,750 per year.
Customers love: Data integration and ease of use
Features to Look for in Demo Automation Software Tools
The right demo automation features can take demo creation from time-consuming and inconsistent to scalable, impactful, and, dare we say, easy. Here are demo automation features to look for:
AI and Automation Opportunities
More than 80% of sales teams using AI saw revenue growth this year. AI-powered demo automation software can offer improved personalization, advanced demo video analytics, easier content creation, and more qualified leads—at much faster speeds.
Integration and Sharing Capabilities
Look for demo automation tools that integrate easily into your tech stack. You should easily be able to share your demo via email, messaging apps, your website—or anywhere else you connect with your buyers.
Customization Options
More than 70% of consumers expect personalized interactions with sellers. Your demo automation software tool should offer ways to tailor each demo to suit your buyers’ needs and use cases. Whether through dynamic content selection, personalized welcome messages, or custom demo paths based on buyer preferences, flexible customization ensures your demos feel relevant and valuable to each buyer.
Detailed Analytics and Reporting
With in-depth analytics, you get a crystal-clear view of how buyers are really connecting with your product. With detailed insights on viewer engagement, like which features they explored, how long they watched, and who they shared it with. Armed with this intel, you can spot the decision-makers, qualify leads based on real intent, and prioritize those high-potential follow-ups.
This level of detail lets your team fine-tune your messaging, personalize outreach, and speed up deal cycles by focusing on the buyers who are truly invested.
Choose the Best Demo Automation Software Tool for Your Team
Demo automation software is your key to unleashing the full potential of your product and turning more buyers into loyal customers. With Consensus, you’re not just upgrading your demos—you’re transforming the entire buying experience for both your teams and your buyers.
Consensus provides a truly personalized experience with authentic, secure, and reusable demos on demand.
The platform’s full-funnel solution takes it to the next level by:
- Providing a tailored experience for every buyer with relevant content they can explore at their own pace
- Scaling demos across your entire revenue organization so reps can focus on the activities that matter most
- Streamlining the decision-making process by aligning stakeholders more effectively
- Solving buying problems at scale with unmatched implementation speed
- Helping customer success teams enhance customer experiences by making them better partners
Remove the barriers preventing buyers from accessing your product so you can deliver the best buying experience.
