I was in an Uber last week chatting with the driver about what I do.
I told him, “We help companies let buyers try their products before they ever talk to sales.”
He paused, then asked:
“Wait, companies don’t let you do that already?”
Bingo. Even people outside the B2B world can see how backward the buying process is.
Most companies still force buyers to jump through the same old qualifying hoops just to see what their product actually does. It’s not just outdated—it’s completely out of sync with how people want to buy in the digital age.
That’s why more companies are turning to product experience—to meet buyers where they are, remove friction from the sales cycle, and drive real results across the business.
If you’ve been paying attention over the last decade, you’ve seen the shift. People aren’t just behaving differently at work—they’re behaving differently everywhere.
According to Gartner, 75% of buyers now prefer self-service buying to engaging with sellers to explore a product. Not to mention almost 83% of the buyer’s journey is now happening without talking to a rep.
This “anti-social generation” isn’t just a Gen Z phenomenon. It’s a digital behavior pattern that spans all ages and roles—including your buying committee. And they’re telling us, loud and clear:
“Let me see your product on my terms.”
The modern buyer doesn’t want five calls to get to a demo. They want to watch, try, and explore your product now. That’s not just a preference—it’s an expectation.
At Consensus, we created the demo automation category. We pioneered how presales teams could scale their impact with self-guided, personalized demos. That helped us lead the charge into a multi-billion-dollar industry.
But the buying journey has evolved—and so has our vision.
We believe the future isn’t just demo automation. It’s Product Experience.
That’s why we’ve built the world’s first Product Experience Platform—a single platform that enables revenue teams to deliver personalized product interactions at every stage of the funnel.
Whether you’re in marketing, sales, presales, or customer success, you can now:
All from one shareable demoboard link. All on the buyer’s timeline.
Presales have always been the heartbeat of product—turning complexity into clarity, features into value, and demos into decisions. But, the need for product expertise no longer starts and ends in presales. It’s now the lifeblood of the entire revenue team.
When product experience becomes a shared language across GTM, every function gets sharper, faster, and more buyer-focused.
Here’s what happens when that alignment clicks:
This isn’t about adding another tool to the stack. It’s about unifying your GTM motion around the experience your buyers actually want.
Product-led, self-service experiences don’t just improve the buying journey—they drive better outcomes for your entire go-to-market team. With Consensus, companies are accelerating revenue, improving pipeline quality, scaling more efficiently, and creating alignment across every deal. Here’s what that looks like in action:
When buyers educate themselves asynchronously, they show up to live calls ready to move forward—saving time for both reps and prospects.
Marketing and Sales teams get better signals on who’s in-market—and which deals are real.
Whether it’s Sales, Marketing, or Presales, teams are doing more with less by automating repetitive, early-stage education.
Self-guided demos turn passive interest into active pipeline—faster.
Consensus reveals who’s involved in the deal, what they care about, and how to move the conversation forward—so Sales and Marketing can work smarter, together.
Scaling revenue doesn’t have to mean scaling headcount. With the right tools, every part of the GTM engine becomes more efficient.
Let’s be real: B2B buying has changed. It’s no longer about who has the slickest pitch. It’s about who delivers the most meaningful product experience—on the buyer’s terms.
This isn’t a passing phase. It’s a fundamental shift in power from seller to buyer. The teams that embrace it are already winning. The ones that don’t? They risk getting left behind.
Here’s the truth:
You don’t need to blow up your GTM strategy. You need to evolve it—by putting product experience at the center of every buyer touchpoint.
Let buyers watch the demo before the first meeting.
Let champions explore solutions before looping in procurement.
Let executives see value—not just hear about it.
At Consensus, we’re not just enabling this movement—we’re leading it. And we’re inviting you to join us.
If you’re ready to meet buyers where they are, let’s talk. Or better yet—experience it for yourself.